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Greenberg: Wii Customers May 'Graduate' To Xbox 360

Talking to Gamasutra as part of a larger interview to be posted in the near future, Microsoft's Aaron Greenberg, director of product management for Xbox 360 and Xbox Live, has been commenting on Microsoft's attempts to attract casual gamers, suggesting that Wii customers are "going to want to graduate to an Xbox 360 experience" over time.
Alternative Sources:
Microsoft's Greenberg: Wii ... - xbox-scene.com | By: Cyrus365
Greenberg: Wii consumers ar... - gamesindustry.biz | By: Columbo
Greenberg Calls Wii a "... - wii.thegamereviews.com | By: Relin
harry190 - contributor
Published: 545 days 6 hours ago | Interview | Xbox 360 | Wii | Industry News
 
 

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avacadosnorkel - 545 days 8 hours ago
1 - because it's cheap
maybe
1.1 aaquib5 | 545 days 5 hours ago - User only got 1 bubble - Show
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Kigmal - 545 days 5 hours ago
1.2 -
Wii owners want to play Banjo Kazooie
1.3 aaquib5 | 545 days 5 hours ago - comment has been reported as SPAM -
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Kigmal - 545 days 5 hours ago
1.4 -
Microsoft is not making the game, Rare is. Also, Nuts and Bolts is a spin off, its not BK3. They are just testing the franchise.

EDIT: All Gears maps are free now so it doesn't matter at this point, but I see what you are trying to say. Still, they aren't going to "mess it up"

EDIT 2: @Panthers , just wait for the game to come out. The concept may sound like crap, but you never know how good it is going to be until you play it.
1.5 aaquib5 | 545 days 5 hours ago - User only got 1 bubble - Show
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Panthers - 545 days 5 hours ago
1.6 -
Thats a dumb way to test the franchise. If it is bad it will leave a bad taste in people mouth.
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BattleAxe - 545 days 5 hours ago
1.7 -
Greenberg always has something stupid to say. That picture makes me want to punch him in the face :)
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mistertwoturbo - 545 days ago
1.8 -
lol BattleAxe, I couldn't have agreed more. Me and my friend always makes fun of the Microsoft 4th grader pictures with the marble background and the "say cheese" smile.
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Millah - 544 days 23 hours ago
1.9 -
Lol Battleaxe, exactly what I was thinking. Everytime this Greenberg clown says something, he always proves how much of a moron he is. That stupid smile also makes me want to punch it.
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Adamalicious - 544 days 21 hours ago
1.10 - @1.4
Rare is wholly owned by Microsoft. Therefore Banjo is being made by Microsoft - Microsoft employees, Microsoft's money etc..
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Testo - 544 days 2 hours ago
1.11 - If you have ever had the need to punch,.
If you have ever had the desire to punch this guy click on agree / disagree
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hardmetal - 545 days 6 hours ago
2 - Does this mean a new controller is coming to X360 ?
E3 is coming.
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Voiceofreason - 545 days 6 hours ago
3 -
I wouldnt consider going from a reliable next gen console to a faulty console with last gen controls a graduation.
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NO_PUDding - 545 days 6 hours ago
3.1 -
Yer, and there's no reason they wouldn't graduate to PS3, there is not one thing that would hold their interest on an Xbox.
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v1c1ous - 545 days 6 hours ago
3.2 - the vast library
of good games already out?
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kr9091 - 545 days 4 hours ago
3.3 - @3.2
What about the huge library of playstation 1, 2 titles that are available for the ps3 as well as games on the ps3 such as ratchet and clank?
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iamtehpwn - 545 days 6 hours ago
4 - Microsoft
is hopeless is they think that's true.
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wetowel - 545 days 6 hours ago
5 -
Greenbarg needs less time chatting and more time creating reliable consoles.
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Kigmal - 545 days 5 hours ago
5.1 -
That's not his job ...
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morganfell - 545 days 4 hours ago
5.2 -
No he is the director of product management and directly responsible for making excuses for the 360's still ridiculous failure rate.

Actually he doesn't even excuse it, he pretends it doesn't exist. That part, the relations with the public over this massive problem is his job and he has done nothing about. He spends his time like every loser talking about the competition rather than his own company's product. And there is a reason for that - his company has a product that is very much last generation.

Seriously, other than a new interface and a slightly better video card the 360 is pretty much the Xbox just not as reliable sans the Thompson drive issue.
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Awesomeo3000 - 545 days 6 hours ago
6 -
so is this guys job to just come out and say stupid sh*t?
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rawd - 545 days 5 hours ago
6.1 -
No that would be Shane Kim's job
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Kigmal - 545 days 5 hours ago
6.2 -
Have you ever heard of PR?
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BananaSlug - 545 days 6 hours ago
7 -
uh.. no.
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SmokingMonkey - 545 days 6 hours ago
8 - philly harrison
said the same thing like half a year ago (when he still worked for sony ofcourse) that they would migrate to the PS3 or even PS2 when the "wii generation" grew up.
Maybe this idiot is right, banjo kazooie (nut and bolt) and viva pinata are for CHILDREN.
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Dark General - 545 days 5 hours ago
9 - Hmmmm
Let's take a look at my BS translator: "when you're done playing with that toy get a REAL console, get a xbox 360". Sounds like to me he's just trying to ride on the coat tails of the Wii. Instead of actually trying to make his product sound like a better purchase over the wii from the time you step in the store.
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TheFreak - 545 days 5 hours ago
10 -
omg what a stupid f**k i feel sorry for the man LOL!!! im 22 and i own a wii and a ps3. I play my wii as much as my ps3 and I BUY games for the wii.I think of myself as a "hardcore" gamer (or whatever). And why do they not see the wii as a competitor when they are in the same market? The rumor is that they are coming out with the wii copy "Newton" wich means that they are trying to compete with the wii and gaining market %. That is competition in my book....
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Kigmal - 545 days 5 hours ago
10.1 -
Don't be sorry for him, he makes more money then you just for saying that. If anything he should feel sorry for you.

EDIT: If I got paid millions of dollars for saying something stupid, I would do it, I am sure %99.9 of the people here would take PR job like Greenbergs. I don't think people care what others think of you when you are on top of the game making your cash. You think Greenberg cares if everyone on N4G called him a fatty?

EDIT 2: TheFreak, just think of it as TV. People say and act stupid on TV. Why? Because they get paid to. In real life, I bet those people are actually nice.
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TheFreak - 545 days 5 hours ago
10.2 -
money isnt everything in this world even if its a good thing too have. I think its more important to have a brain and some sort of intelligence. Thats why I feel sorry for him.

EDIT: I would love to have a job like that. But you can have a PR job like his and say some intelligent things instead of things that just pops up in his little brain. No facts no nothing!!

EDIT 2:And because ppl on tv are stupid he got to be stupid (this is real life or isnt it)? If anything his statenments are not gaining gamers (real ones)only fanboys.Ppl on tv acts stupid because that is what ppl want u know. This is why i dont like Microsoft they got a great console but they got a we are the best f**k the rest attitude. and if they are not the best on one thing they just ignore the competitors on that thing and say they dont compete with them.
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redwingsrock - 545 days 5 hours ago
11 -
..yeah and then those x360 users will graduate to the ps3, it's cool to have the trifecta anyways
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Whoooop - 545 days 5 hours ago
12 - Seriously
I think MS's PRIMARY Gaming Division job requirement is:

YOU HAVE TO BE COMPLETELY RETARDED
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AclayPS3 - 545 days 5 hours ago
13 -
Well, I've heard differently. I remember reading an article late last year and the majority of video game anaylsts expected that more Wii owners would be more likely to buy Playstation 3's as their next console, but that was just anaylst speculation. But, Sony has always been able to attract Casual gamers pretty naturally without even having to try that hard, and it's very believable that Wii owners might be more likely to buy a PS3 next instead of a 360 because of Sony's history with casual gamers.

The Xbox 360 still has that "hardcore" gamer image written all over it and I don't think that Microsoft can shake that image off with just Banjoe 3, a new Viva Pinata game, and a new motion controller. Microsoft will need a slew of casual games to attract casual gamers.

Plus, it's not like Microsoft is even pushing it's casual games at all. I've seen Sony advertising HOME and LittleBigPlanet in commercials just recently, but I haven't seen Microsoft try to push their casual game titles in commercials. All I see Microsoft pushing is their hardcore game titles. When Fall comes around I can almost guarantee that you'll see Gears of War 2 commercials and Ad's everywhere, but you probably wont see one single Banjoe 3 commercial.

Wii owners aren't going to "graduate" to a Xbox 360 next just because it's the next cheapest console because the 360 is already cheaper than the Wii in some places in Europe, but the Wii still sells like mad and the 360 gets left behind.

Sony has more 1st party publishing power and that's why they actually have a greater ability to come out with more casual games if they want to. Microsoft is pretty much depending on RARE right now for casual games.
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onyxbox - 545 days 5 hours ago
14 -
this guy is such an idiot... just look at him and then think of all the stupid statements he's made in the last month or two... shocking.
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CAPT IRISH - 545 days 5 hours ago
15 -
Who approves this bullshit?
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Kigmal - 545 days 5 hours ago
15.1 -
That was funny.
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cockxxx - 545 days 5 hours ago
16 - greenburg is absolutly right
microsoft will be more than happy to help the misguided souls that where foolish enought to buy a nintendo wii and give them a xbox 360 for the right price the xbox 360 is the onley real gaming console with its impresive technical specifications. This generation with big hitters like vampire rain and viva pihata ect the nintendo wii owners will feel right at home

Only Xbox 360 has the biggest titles these holidays with many AAA titles to look forward to in 2008 like viva pihata 2 the sequel to the criticaly aclaimed viva pihata 1

With games like viva pihata, the wii owners will undoubtedly be selecting the Xbox 360 as their console of choice

hurry up wii owners and jump in and start esperiencing true next gen gaming

the xbox 360 is the onley console this gen to deliver crisp high gen graphics unlike its competitors

To top it off the new wii owners will be able to experiece superior online gaming with the award winning xbox live for the low price off 49.95

HUrry wii owners jump in!!!!!!!!!!!!!!!!!!!!!
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SmokingMonkey - 545 days 3 hours ago
16.1 - by the time they grow up they wont want those games
and besides by then the nextbox720 will be out so they will either buy that for GROWN UP GAMES ie not viva pinata2 or Banjokazooie NUT & bolts or get a PS3, LITTLE BIG PLANET pwns anything M$ will ever come up with no matter how many companies they buy up. yes even SEGA.
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mistertwoturbo - 545 days ago
16.2 -
"This section is heavily moderated by the N4G staff, so leave your fanboyism at the door please"

Yeah right N4G. Tha'ts why obvious blatant fanboyism like this guy gets away with it.
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ikiru3385 - 544 days 18 hours ago
16.3 -
"many AAA titles to look forward to in 2008"? i only see gears of war 2 and possibly fable 2
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Tacki - 544 days 16 hours ago
16.4 -
"the xbox 360 is the onley console this gen to deliver crisp high gen graphics unlike its competitors"

Did he just say "high gen"? WTF?! Maybe he meant hygiene. Yes, the 360 is #1 when it comes to cleanliness apparently.

And this Greenberg is an idiot. Though I don't have to really point that out. Of course they're not direct competitors with the Wii... the only thing that could be at this point is the DS. Just imagine if Wii and DS fanboys went against each other. We'd have remarks like, "HAHA stupiD wie can't even blw into It!"
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PimpHandHappy - 545 days 5 hours ago
17 - the arcade
is a upgrade from a Wii in terms of hardware
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cockxxx - 545 days 5 hours ago
18 -
greenburg is a good man hes trying to free the wii owners from nintendos evil clutches and offer them a next gen gaming experience onley posible on the xbox 360
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PimpHandHappy - 545 days 5 hours ago
19 - btw
can i say

He seems a bit more humble now. If this was 6months ago Greenburg would have said "wii owners will convert to 360" notice the word "will"

this might be proof of the big wigs getting some PR marketing lessons! Most times these ppl spoke it was very much in the face of everyone else in the biz.

perfect example
http://forums.gametrailers....

it looks like someone ate some humble pie
20 thenickel | 545 days 5 hours ago - User only got 1 bubble - Show
21 crank | 545 days 4 hours ago - User only got 1 bubble - Show
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phantomexe - 545 days 4 hours ago
22 - ?
This guy is clueless and most of you are i guess as well.The wii caters to hardcore and casual alike.I'm 31 and i enjoy halo and games like metroid, mario even zelda.I have got ever consul that was made from nintendo to the xbox and ps.I can tell you stright out my wii gets way more time then the other too.The games that nintendo makes alone are a hell of alot more fun then half the other two get.Now i know there alot of shovelware on the nintendo just like the ps2 had when i got it.The games that have come out over the past 6 months have inproved alot.The 3rd party companys are getting better, why because they know the wii base is higher.So if the base contines to jump the more hardcore games the wii will see.Take a look at the past the gamecube was better then the ps2 but the ps2 won last gent.I know N4G is pretty much ps3 fanboys and some xbox fanboys. What was it early there was a post that said mgs4 bosted the ps3 in japan alot.....yet on another site it said sales were bad in japan and the wii was still runing away with it....someone lieing.So in truth did the ps3 outsell the wii in japan last month even know the wii had no big titles last month?
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phantomexe - 545 days 4 hours ago
23 - lol
This sounds like a dieing xbox consul to me but not like 3rd partys are jumping on the ps3 bandwagen.Think about it tho who would sony copy if the xbox and nintendo wasn't around.
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buddyro - 545 days 3 hours ago
24 - Greenberg is delusional
by saying Wii customers will graduate to xbox. First why will they choose to go xbox when playstation has motion controller which they are familiar with. Second does it make sense to buy a product that has a failure rate. Third by saying they will go Xbox 360 I'm assuming he is saying they are upgrading there TV to HD if so why not choose the Playstation 3 with a standard Blu-ray disk player. In my opinion Greenberg has some clear issues for denying reality of the problems the 360 is facing which are RROD, Lowering the price constantly which might have the game cube effect. You know what you can tell a person who is loosing when they all ways mention the composition.
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ViRaL- - 545 days 3 hours ago
24.1 - Well Said
Besides M$ is know for appealing to the Hardcore, while Sony, to the Hardcore and Casual
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