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Fulton: Online Gamer Behavior Affecting Game Sales

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Speaking as part of an in-depth Gamasutra opinion piece, former Microsoft game user research head Bill Fulton has suggested that "the online behavior of our customers is dramatically reducing our sales", suggesting some possible solutions.

As part of his introduction to the piece, Fulton, who worked in-depth on Microsoft's online FPS Shadowrun to attempt solutions to these issues, notes:

"Of all the ways I spend my free time, playing games online is the only one I would describe as 'frequently barbaric'. Insults of all kinds, including racist and homophobic slurs, are commonplace."
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gamasutra.com

[via videogaming247.com]
Mike Bowden - contributor
Published: 628 days 21 hours ago | News | Xbox 360 | Gaming | Industry News
 
 

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fenderputty - 628 days 21 hours ago
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1 - Most people walk around
in society without ever really letting out what they really think. They pull this cloak over them and don't let anyone see their real side. On the internet things change though. People can be whatever without any repercussions. They never have to claim they're actions since no one will ever put a face to the name, "[kkk]iShootHomos" or whatever their online tag may be.

It's kind of sad and scary at the same time. I'm sure some people just do it to get a rise out of people but, there's a lot of ignorance left in the world. We've come a long way with equality but, it's no where near perfect. I doubt it ever will be sadly.
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Maddens Raiders - 628 days 21 hours ago
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2 - LIVE -
is a pay for internet service which glorifies Confederate slave ownership, apartheid and verbal abuse.

PSN - is the upstart abolitionist network that aims to establish a racist "free" state and break gamers from the chains of abuse and bigotry. Live Free or Die!!!!

(Well, maybe not as extreme, but close)
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fenderputty - 628 days 21 hours ago
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2.1 - Dude
I hear plenty of people on PSN that are easily as rude, crass or ignorant as people on LIVE. It's the internet, you can't escape this.

BTW ... i didn't disagree. I rarely ever do that.
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Tempist - 628 days 20 hours ago
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3 -
Yeah people have to learn to get along online better. Steeper consequences are need to curb what goes on.
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Mike Bowden - 628 days 19 hours ago
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3.1 -
I agree.
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