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In-game advertising comes to Xbox Live Arcade

The cult favorite Sensible World of Soccer was finally released on Xbox Live for 800 points, but the download carried a little something extra: in-game advertising via the Microsoft-owned Massive Incorporated.

The listing for the game on Major Nelson's blog lets you know that "Massive may collect your Internet protocol address and other anonymous information for the purposes of transmitting and measuring in-game advertising."

Do you feel comfortable paying $10 for a game that will be used to sell advertising space and collect your information?

The game suffered from Xbox Live issues and was removed from the service and later restored; it's unknown if the issue involved Massive or the normal sort of technical difficulty.

[ Reported by Ben Kuchera for Ars Technica on December 19, 2007 ]

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Published: 688 days 14 hours ago | News | Xbox 360

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