From the Fable 2 development blog:
"We need a replacement for the tired old 'Arseface' from the original Fable, as the Hero Title which you receive when you get enough NPCs to hate your guts. So, if any of you chaps and chappettes have some abusive and derisive ideas, now is the time to shout and share it with the team!
The insults should be puerile, but not too puerile, sound at least somewhat original, and not cross a certain line (as an example, 'gobshite' has been rejected because, while it might sound funny and wacky to American ears, it's still a bit too strong for Fable and British ears)."