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Research: Orange Box Eating into Halo 3 Sales

One industry watcher says the increasingly crowded shooter market is falling victim to some significant sales cannibalization among top-tier titles.

With shooters like BioShock, Halo 3, The Orange Box and Call of Duty 4 hitting the market within close range of one another, companies have had to convince consumers to choose their game over competitors. After all, not all shooter fans can drop a few hundred dollars at once.

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