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Rare Questions Microsoft's Marketing of Viva Piñata

Viva Piñata developer Rare has questioned why its owner Microsoft decided to back Gears of War with such a high-profile marketing campaign, which left its own new franchise in the shadows last Christmas.

Software engineer James Thomas feels that the new family-friendly IP lost out to Epic's Gears of War, which enjoyed a much bigger marketing budget from Microsoft, helping it top the charts all over the world.

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Published: 629 days 5 hours ago | News | Xbox 360 | Industry News

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