When Microsoft launched Halo 2 in November 2004 in Australia, the software giant made plenty of noise at the game's midnight launch, entertaining the hundreds waiting at Sydney's Pitt St Mall with bands, cheerleader performances, break-dancers, free food, and more. Fast-forward three years to the Australian launch of Halo 3 and things have changed remarkably--Sydney's Pitt St Mall was last night practically devoid of gamers lining up, with Microsoft not holding an official event to unveil its biggest game of the year.
