THQ Inc. today announced its multi-million dollar, global marketing campaign for the highly anticipated Saints Row, scheduled to release exclusively for the Xbox 360 video game and entertainment system from Microsoft on August 29. Saints Row is generating record levels of consumer awareness, led by a highly successful pre-order DVD campaign and the release of a single player online demo that consumers are downloading from the Xbox Live Marketplace at a record rate, with 350,000 downloads in the first week. The worldwide advertising campaign, including TV, theater, print and online, begins today with an exclusive sneak peek at Saints Row during the season premiere of The Ultimate Fighter on Spike TV.
