90°

GCDC: Marketing was key to Gears' success, says Epic boss

1
Epic Games president Micheal Capps has said that big budget marketing was key to the success of Gears of War - warning that many good games are ignored because they don't have the same level of support.

Capps was speaking during a Leipzig GCDC panel discussion about what makes a best-selling game. When asked by a member of the audience how important a role marketing plays he replied, "Absolutely tremendous... It's so unfortunate that I can list 20 games that were fantastic that nobody ever saw."
Read Full Story >>   Comments (1)
gamesindustry.biz
Alternative Sources:
Epic Speaks About The Impor... - darkzero.co.uk | By: thereapersson
xbox360elitegamer - contributor
Published: 814 days 4 hours ago | News | GC 2007 | Xbox 360 | Industry News
 
 
Incoming News
 
0°

Industry News
360 passes 10m European hardware sales mark
Industry News | News
Microsoft this evening has confirmed to MCV that the Xbox 360 has sold over 10m units across Europe, the Middle East and Africa. This makes it...
Read More | Comments(0)
0°

Multi
Classic Game Room: Modern Warfare 2 Review
Multi | Review
"Classic Game Room HD reviews MODERN WARFARE 2 for Xbox 360, also for PS3 and PC. Call of Duty Modern Warfare 2 is one of the most highly anti...
Read More | Comments(0)
0°

Xbox 360
GameKult Review: Dragon Age: Origins (Xbox 360)
Xbox 360 | Review
GameKult: Announced and soon disappeared in the year of grace 2004, Dragon Age we returned last year with the subtitle Origins and post self-procla...
Read More | Comments(0)
0°

Multi
Bone-idle : Brutal Legend Review
Multi | Review
From the pen of legendary game developer Tim Schafer comes Brutal legend the first major main stream game from him since he left Lucas Arts. His in...
Read More | Comments(0)
About N4G
N4G is a social game news site that covers the game industry 24 hours a day, 7 days a week.
More Info... | Submit News