120°

Microsoft, EA sign sports game ad deal

Microsoft Corp. said on Wednesday it will pipe advertisements into a slate of popular sports video games from Electronic Arts Inc. including its best-selling "Madden" football franchise.

The deal, which also covers EA's "NASCAR," "Tiger Woods" golf, "NHL" hockey and upcoming "Skate" skateboarding games, is a significant win for Microsoft as it tries to build an early lead over rivals such as Google Inc. in putting ads into video games.

The deal is also the latest indication of increasingly cozy ties between Microsoft, the world's biggest software company and EA, the No. 1 independent video game publisher.
Alternative Sources:
Microsoft grabs up EA ad Deal - loot-ninja.com | By: taz8080
You have to hand it to Micr... - cult%20ure.joystiq.com | By: R69L
TnS - supercontributor
Published: 837 days 18 hours ago | News | Xbox 360 | PC | Industry News
 
 
 
20°

Xbox 360
More on XBox Live Bans, HDD Crippling, Possibl...
Xbox 360 | News
Reports now indicate that the fresh wave of Microsoft bans on modified consoles has resulted in systems not only being banned from XBox Live, but a...
50°

Xbox 360
Top 10 Xbox 360 exclusives PS3 owners plead for
Xbox 360 | Article
GamesThirst: Sony has kept PS3 owners happy this year with some great exclusives, but don't think for a moment that PS3 loyalists are not harboring...
20°

Multi
PS3 online catches up to Xbox Live starting wi...
Multi | Article
On this week's Rundown, the Warzonegamer breaks down the differences between Call of Duty: Modern Warfare 2 online features for both the PS3 and Xb...

Multi
Activision Blizzard is coming with Drum Hero?
Multi | News
PS3-Sense writes: Activison just came with a new music game, DJ Hero. And now Activision Blizzard has registered a new name called 'Drum Hero'. It'...
About N4G
N4G is a social game news site that covers the game industry 24 hours a day, 7 days a week.
More Info... | Submit News