TVGB writes: "18 months in real life isn't much of anything in the grand scheme of things, but in the world of videogames, that's an eternity. That's 25% of the average console's lifespan, so the fact that Grand Theft Auto IV is still in the collective conciseness of gamers is a testament to the game's quality and the developer's long term support for the game. So when Microsoft paid the rumored $50 million for the exclusive rights to GTA4's downloadable content, I figured it would be substantial, and the first of the two downloadable "episodes", The Lost & Damned, did not disappoint. They were able to make the game feel very different in tone from Niko Bellic's story, which considering the fact that they both took place in the same location, is no small feat."