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Exclusive MI6 Q&A: Burger King's Russ Klein Is 'The King'

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Burger King's Russ Klein Is 'The King' At the MI6 game marketing conference in San Francisco yesterday, Burger King's marketing president Russ Klein, the impetus behind Microsoft and Blitz Games' line of Xbox 360/Xbox advergames, discussed his views on social media and using offbeat games such as Sneak King to spread brand awareness.
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gamasutra.com
marison - contributor
Published: 914 days 7 hours ago | Interview | Xbox 360 | Industry News
 
 
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