I would suggest that, in fact there appears to be a total lack of strategy behind Microsoft's pricing arrangement for the Games on Demand service, though it would be foolish to do so. You and I are both fully aware that this is just the first piece of a new digital distribution puzzle for the console manufacturer, and one that's very likely to receive a lot of attention from both the media and consumers. It's the fact that Microsoft have decided to do as Electronic Theatre initially suggested, and that's release these games at around the same price as their high street retail Recommended Retail Price (RRP).
