Microsoft's New Ad Deal: Why Hulu Blocked PlayStation?

Spong.com writes -

A new Microsoft Ad service emerges.

The movie service Hulu ceased to work with the PlayStation 3 over the weekend in the United States. Could the reason be a new partnership with Microsoft?

Revolution magazine reports that, "Microsoft will provide consumers with personalised content and advertising across all media platforms within three years, claims a senior company executive."

[Snoops the Sniggerin]

Blame Sony for not striking the deal first.

[Simon_Brezhnev]

think about it why would Sony strike a deal if u can get it free on any other browser

[Livenow]

I watched Hulu on my laptop even when it worked on PS3. I tried it once and the quality wasn't all that great. The words weren't exactly synching to the lips of the people talking and there were a lot of glitches in frame rate. No big loss. I want more game specific functionality for PSN rather than stuff like this anyway.

And anyone who's had their computer crash on 'em has felt somewhat fortunate to do some basic things on the PS3's browser. Not having Hulu is not a big loss.

[drtysouf 21]

Just get Playon Media Server I use it all the time and its way better than using the browser to get hulu plus you get a lot of other stuff. http://www.engadgethd.com/2...

[blind-reaper]

what is next Hulu exclusive for IE (I shouldn't give ideas to MS)

[leila01]

It's just business.
People that support Microsoft are going to be really pleased with this.
And the ones that despise them are going to hate them even more. But the world keeps spinning.

[darthv72]

I know of some sites that used to work with both firefox as well as IE. A change to their code can cause it to no longer work with the lesser (meaning firefox) and instead work with IE. That isnt so much a MS issue as they try to be the most used browser and therefore more sites are going to adapt to their coding. Remember...IE8 just came out so it could be updates on hulu to work with 8 has caused compatability with other browsers.

I know ones like Chrome and Opera as well as firefox will gets updates and it will work fine (if they have been effected as well). I dont know when the last time the ps3 browser has had an update. It still bugs me that I get out of memory errors when browsing with the ps3 which is why I dont anymore. Anything browser related I do on my PC. Plain and simple.

[La Chance]

who cares if a bunch of people who wouldnt buy a 360 no matter what hate MSFT even more after this.

They represent less than a drop in the sea.

edit @leila01 : yeah I saw no 360.

But if it does come to 360, as a 360 owner all I can say is thanks MSFT.
Too bad for PS3 owners :( for real.

[leila01]

La Chance, read the article again, it doesn't mention the Xbox 360.

EDIT : La Chance, I'm sure it'll come to the X360 in the future. Unfortunately, people outside the U.S wont be able to experience it.

"too bad for PS3 owners"
Thta's how competition works. We knew what they were gettint into when they bought our console(s). And I"m pretty sure no one bought it just for Hulu. :p

[BRG9000]

I think this article shows exactly why Sony should have considered a deal. It's a very cutthroat industry, they should know by now that things which are now free for them to use may not always be.

[Soldierone]

Sony was content offering it through a web browser where you can find all kinds of things. They are content just offering games on their system and dont really care if they are somewhere else too as long as their gamers are happy. Sony has no real motive to ruin an experience of any type of gamer on any type of console.

Yet MS is not that way, anything and everything HAS to be exclusive and they HAVE to make sure they ruin the enjoyment of millions of gamers in the process. Thats the big reason ill NEVER own an Xbox, its dirty cheap shots and i dont like it. Whats next? Twitter is blocked, facebook is blocked? Next thing you know MS owns rights to internet period? Its dumb. Why dont they just go spend money on every company that ever existed and make sure no one in the world can enjoy that product unless they own an Xbox? Or how about you play like a real game company (and not some giant corperate fanboy maker) and let the Xbox do the talking for you?

[Rainstorm81]

just go to tvshack.net movies tvshows everything. Sony shouldnt pay for things that are free like twitter or facebook or hulu

[SuperM]

Well if microsoft is the blame for this then its about as lame of a move as Sony removing all their movies from netflix on 360. If MS become to aggressive sony might want to take revenge

[HighDefinition]

:(

[Sarick]

If this is true it's gotta be one of the worst concepts ever. The reason people make adds is so audiences see them. In any case as an advertiser you'll want your add to be seen by as many people as possible.

If they're using a service on a PC for potential viewers that's great. The problem I'm seeing here is if this is true their literally removing support for advertisers by blockading a portion of the potential audience.

If I was an advertiser I'd be pissed to find out that the company I payed money to advertise to took away potential viewers just because they made a deal with some other 3rd party that limited my advertisements on their service.

It's Simple. If I'm buying add time for something people want to watch on a device without interfering with the my advertisement, taking away that service is limiting my advertising potential. I think this would be not only wrong but extremely destructive. As an advertiser I'd be second guessing my support if tactics such as these where used to manipulate my advertising potential.

Seriously, If you pay to advertise something on millions of devices then suddenly you lose thousands of potential viewers because the middle man distributing your advertisements decides to cut a deal blocking them wouldn't you be pissed?

[Sheikh Yerbouti]

then it should be okay for Sony Media properties to only play on Sony devices. That means no Sony movies for Netflix, no Ghostbusters 360 in the States, etc.

I would hope Microsoft isn't so spiteful.

[randomwiz]

I doubt that microsoft is the reason that Hulu stopped working.

Ahhh... this reminds of the days when people thought Sony pulled out Columbia Pictures's movies from netflix because it was on 360...

[dragunrising]

I don't understand what the big deal is. Why would Microsoft's involvement in ads with Hulu have anything to do with anything? Hulu was not a 1st party feature that Sony advertised with the PS3. It was possible on account PS3 has web browsing and Flash is supported. Unless we know for certain, its silly to jump to conclusions. Additionally, Hulu on PS3 was spotty at best. I understand there are some people that used it frequently but the quality/performance was not very good; I would know.

PlayOn is a much better solution to Hulu on your PS3 imo.

[vhero]

I do blame Microsoft as this isnt a game they are literally taking entertainment away from people for there own selfish reasons. This is why I hate MS with a passion! Shame there consoles good but I wish it was a SEGA console as MS are pathetic. The 360 would easily beat the PS3 hands down if it was a SEGA console...

[leila01]

Does this sound familiar...

"Hulu just shot themselves in the foot.

I don’t know how much the rest of you know about television culture (I’m an expert), but honor and shame are huge parts of it. It’s not like it is in video games where you can become successful by being an asshole. If you screw someone over in television, you bring shame to yourself, and the only way to get rid of that shame is repentance.

What this means is the television watching public, after hearing about this, is not going to want to watch hulu on either system, nor will they click on any of hulu's ads. This is HUGE. You can laugh all you want, but hulu has alienated an entire market with this move.

Hulu, publicly apologize and fix your ps3 support or you can kiss your business goodbye."

I just replaced Final Fantasy with Hulu.

[Simon_Brezhnev]

dis is why i hate this company with a passion if its true

edit:
i just tested it and it says Sorry this service is not available on your platform.

edit: 2 lol
probably just updated flash

[Godmars290]

Except that they, and other sites, are already using Flash10. Which doesn't seem to effect the PS3's browser.

[leila01]

No, the reason you hate them with a passion is because you're so much into this cosole warrior nonsense. This is a good buisiness initiative and right now Sony is lacking in that departement.

[Godmars290]

To C-block free content from one free service so that when you offer it on your paid service it will look better? Forget that this content will still be available for free from other sources.

[KarateExplosion]

I don't think you understand. If I hired a HITMAN and he KILLED YOUR whole family and told you it was just business you would still be mad right? It is natural to be made when something gets taken from you.

I don't know if you own a 360 or Ps3 but I am a ps3wiier and something just got taken from me. It is not business it is personnel. Now if MS would have made their own video service then more power to them. Yet they spend money to do stuff like this or buy exclusives/temp exclusives and take from ME. That is why I do not like MS.

[Rifle-Man]

I love all of this "it's just business" crap.

Newsflash: You're not in the business! I'm not in the business. It effects some of us negatively and all of this money-for-exclusivity crap is nothing but dirty pool.

KarateExplosion: You're so right, man. Bubbles.

[Mr Marbles]

all you "this is why I hate Microsoft" people. Sony pulled the same crap when it pulled Sony movies from the Netflix roster on XBL.

You people are such hypocrites.

[Rainstorm81]

sony's movies they own them. hulu isnt owned by MS yet...... its these business practices that made me hate EA all over one game Madden.

They buy NFL license not to use it to its full potential (they have access to NFL films NFL players license NFL network and all things NFL) but just to keep it away from 2ksports and not make madden better.

They bought ESPN license which is dreadfully underused in all Ea sports titles especially madden. (no sunday night football no Thurs or sat NFL network games no sportscenter no NFL live) its 2009 NFL2k5 had more espn features and its 5 years old!

my point is these business practices are to hurt other companies not to improve an existing product. MS is no different. as long as people keep buying into it, it will never end. hopefully madden 2010 will be the one i have been waiting for because EVERY NEXT GEN MADDEN SUCKS. Thanks EA.

still waiting for this - http://www.youtube.com/watc...

[SuperM]

I disagree 100%. Should Sony remove their movies from netflix then? Im sure people would love to see that happen. This is an example of a buisness move that is bad for everyone. Its the kind of move only done to ruin for the competition, not for doing it better for themselves. I respect companies that have initiative and make things happen for the better, i disrespect companies that just tries to pick on the competition instead of focusing on themselves.

That being said, i have no idea if this is MS fault or not, but it could seem like it.

[Simon_Brezhnev]

lol I disliked microsoft before they entered the game industry. I do love how you assume though.

[orange-skittle]

You hate a company because they are making advancements to further themselves in the multimedia market while the other sits there and watches?

HMMMMM, didn't Sony pull their titles from Netflix when the NXE was released in November? Why would MS give a sh!t what Sony does? Doesn't bother me because I am not a broke azz b!tch that can't afford to own both systems

[Sarick]

In my views this has nothing to do with console wars. In a grand scale think about this closely. What if one or 2 big firms controlled all the advertising by limiting what devices could view content.

What if Sony or Microsoft controlled every advertisement released. If Sony controlled 90% of the medias advertising power by limiting access and the ability for MS to advertise on TV etc don't you think that would hurt MS. Now think if the same was true for MS.

If a free 3rd party service makes a deal that limit it's services to manipulate the market then something is critically wrong with the system. This isn't games.

Think if you made a wonderful product and then another guy came out with something nearly identical but not the same. What how would you have a chance to if the market is controlled by an monopoly that will not allow you to advertise your product to potential customers.

In short they made a deal with the other guy and because they control the market they won't allow your product to be advertised even if yours a better product simply because it'd cause them to lose money on their first deal.

WE don't need more controlling interest like the Big Brother indirectly telling us what we want to buy. In fact that's exactly what it would comes down to. A big cooperation deliberately restricting services to direct potential customers so that markets are manipulated in their favor.

Console wars no, this is a more of a morale concern to some people.

I'm sure though in this case simple changes to the browsers could be updated to make the PS3 browser say it's not a PS3 browser. and If they change the site again it could be fixed again.

This is the point where one company is trying to break another companies product by restricting it from using a FREE service.

[Sheikh Yerbouti]

Microsoft has had a bad reputation in regards to ethical business practices waaay before the XBox. Most of us are old enough to remember. Anyone with a respectable knowledge of the company could attest to this.

This even smacks of anti-trust, which is a familiar taint from Microsoft's past.

[evrfighter]

wow good business move by M$.

Seriously it's like you fanboys are really surprised M$ would do something like this....

Do you NOT know the history of M$ and Apple? if you have time to cry about it on a web site go read a book.

[Pennywise]

This deal doesnt make me want to buy a 360 because of Hulu... it makes me hate MS more.

[Conan-O-Brady]

But hey this fits MS's modis operandi , so I wouldn't be the least surprised .

[Golfcoachh]

They do this to keep the people who enjoy their products happy, also to bring in new people. You must know that the majority of people who use microsoft products don't care about how microsoft goes about their bussiness, they are just happey to have the convenience that you get from Msoft products.

[locos85]

Well its fine that they get the service but it sucks that they block other people from using it. Why can't they just use the service without affecting others?

This is why I don't buy new 360 games or pay for Live. I don't agree with their business tactics, and refuse to support them with my money.

[Fox01]

"Well its fine that they get the service but it sucks that they block other people from using it. Why can't they just use the service without affecting others?"

Maybe it has something to do with that thing we call "competition"

You know Sony has exclusivity deals with a lot of companies also right, why is it that on N4G people act like if Microsoft invented it?

[SuperM]

Can you see Sony movies on netflix through 360? yes you can... Should sony block it? perhaps... but they dont and i respect them for it, they are not trying to put sticks in the wheels of the competition, they are focused on themselves and how to improve.

I hate how people always defend lame desicions just because they are made by a company. Its all about money for a company and therefor they can do what they want as long as they earn money of it. But thats where i disagree, because a company needs customers to earn money and customers should not support a company that focuses on bringing down the competition (and thereby ruining for the competitions consumers) rather then doing something good for their own consumers

The only reason companies like MS are successful is because so many people just dont care, and by doing that they are actually destroying for themselves, because if MS didnt have such a monopoly we would have probably gotten so much further then we are right now.

[leila01]

Sony can't stop Netflix or Microsoft from streaming their movies on the X360, coz they made a deal with the respective companies. They would get @ss-raped in court if they broke a signed deal.

[really duh]

Well thats because you already have unhealthy malice towards Microsoft thats nothing new I doubt anything the company does will change that fact you hate the 360/MS with a passion.

[ultimolu]

Like I've said plenty of times...I do not like this company's tactics.

[Sheikh Yerbouti]

...Sony welcomed the deal, because it means money. Sony films did not play on Netflix until it was worked out. I remember the Sony hate when XBox owners couldn't play Sony films. Netflix still had to negotiate with Sony, and Sony was willing.

Why? I seriously doubt Sony's return in not providing content would match what Netflix is paying. More money can be made sometimes playing ball, then being spiteful against your competition. (Read Michael Turner's Death of Competition, good MBA reading).

And I think it is possible Bing may end up like Explorer and Microsoft be taken to court by someone other than Sony,...like the United States Government.

Question: Why do you think you can buy Mariah Carey on iTunes, when her music is owned by Sony?

[JL]

It's funny, not too long ago I got into with a bunch of these bling MS loyalists here (ie really duh etc) and was getting disagrees left and right, not to mention them sitting there taking away most of my bubbles. All because they were blind and (maybe only ignorant teenagers) that didn't believe MS is notorious for shady and unethical business tactics. Their M.O. always has and always will be to push out the competition. Monopoly is what they aim for in any endeavor they pursue. That's why they've had the anti-trust cases against them. And I hate this "well it's just business" or "that's what businesses do" arguments. Sure, big businesses are kinda cutthroat and they are always trying to get ahead even if it means making unpopular decisions. But what MS does is a totally different story. Seriously, people need to read up on MS history, how they get away with the stuff they do I'll never know. I'm betting here I'm doing to get a ton of disagrees and people taking away bubbles and whatnot (at least this time I have people in here with some sense that'll back me up, unlike that last thread I got involved in this argument). MS hasn't done anything to advance an industry they're in in forever now (with the exception of Live--now they're starting to show their colors in that realm too). Their bads completely outweigh their goods by the longest mile. In the long run, MS ruins anything they get their hands in (which if was up to them, would be everything they can throw money at). I know I come off pretty heated when getting on this subject, but seriously I have NO idea how people defend MS. Anybody I know who has any sense knows how MS operates. The only reason they're still around is that before they got their stigma they pushed themselves so far into the market (OS/computers) that they ran the whole thing pretty much, and people would have to give up too much stuff if they wanted to stop supporting MS. And the consumer crowd is ignorant so they'd rather have to put up with them and continue to let MS ruin things that have to go through the inconvenience of pushing them out of the market. That and blind ignorant people like some above who want to look the other way when MS does stuff like this and blindly follow them thinking they can do no wrong, because either they're ignorant or they don't want to take the time to go back and truly see what MS is about (in the case of these forum people, usually because they are too involved in this console war and duped by MS glitz and glamor and whatnot). Seriously I wish people would wake up.

On this article: I don't know if this is the reason PS3 was cut off from Hulu (and I don't even use Hulu), though it wouldn't surprise me in the least that MS would do something like that (btw people, get a clue, Sony didn't pull movie from Netflix cause it was on Xbox, that was just sh!t talking from xbox fanboys, so stop using that excuse). But either way, in relation to this article, MS controlling what advertisments we see? Yea, that's what I really want. A company that has known issues of trying to sabotage competition and run others out of business in order to create monopolies, with anti-trust suits against them before, controlling what we see. Yea, that totally seems right. I'm sure they'd totally have unbiased advertising and would look to even the playing field with power like that. /sarcasm

[Golfcoachh]

Nice long winded jab at Microsoft. And if Sony didn't pull there movies because of the 360 then why was I able to play sony movies on my computer while I couldn't on the 360 hmmm. And I am sure if it were sony doing what Microsoft did there would be no crying from the sony fanboys, it would be, yeah, bout time they got back at microsoft. Get a life. Microsoft is a great company, at least for people like me that own stock. Gotta love a company that makes billions even in a recesion.

[JL]

MS is a good company? Right, at making money by throwing money around and sabotaging competition and ruining things trying to create monopolies in everything they do. You're right. They make money so that makes them good? Guess what, Enron made money too before it all finally caught up to them. Oil companies make billions upon billions of dollars still in this recession, you want to call them good companies as well?

And yes, it was a jab at MS. I'm always upfront about my hatred for MS as a company. I don't even try to hide that. And quite honestly, a majority of people (at least ones old enough and aware enough to know better) hold the same contempt for MS (and their tactics) to some degree. They're just left in a position that they feel they can't do anything about it.

By the way, quite being ignorant and blindly following MS. The reason COLUMBIA pictures (not Sony pictures) were pulled from Netflix on the 360 was because of licensing issues. Nothing more, nothing less. That was clarified long ago if you actually bothered reading up on things that you wanted to get involved in. You'd think being a supposed stockholder you'd keep up with this stuff and get the facts. If Sony were really trying to pull things from the 360 Netflix they would have taken away all Sony pictures as well (which they didn't and you could still get), not just Columbia. Once again: how about being an informed consumer for once.

[Captain Tuttle]

These meltdowns make my day...keep it up people. Please!

[likedamaster]

"Well its fine that they get the service but it sucks that they block other people from using it. Why can't they just use the service without affecting others?"

Those who say these things apparently don't have a PC?

[Golfcoachh]

Would you rather have no oil companies in america, how much do you think you would be paying OPEC for your oil, not to mention the amount of money they spend on charities and the amount of tax they pay, or are you like our incredible President and just feel you can borrow your way out of a problem. If companies like Msoft and many like them didn't do what they did guess what, you probably wouldn't be living the life you do. I get so sick and tired of self rightous idiots like you that fell that a company doing what is best for them is a bad thing. Get off your high horse. I guess you have never done anything that would hurt someone else in some shape or form to better yourself. Maybe you give all your money to charity, or go and help at soup kitchens. Probably not. So don't stand on your soapbox and try and tell people they are evil unless you are perfect. As far as the sony movie thing, your right didn't pay a whole lot of attention to it. Why would, but yes there were "Sony pictures" that I watched on my pc that I couldn't on my 360 pal.

And no most people, as you put it do not hate Microsoft, if that were the case they would not be doing as well as they are. Most people only care about how things affect them. Maybe you were an idiot and went out and purchased vista with a substanderd computer, maybe you worked for a company that Microsoft squashed. Either way you are a minority, maybe not in your N4G land, but as far as adults go, most don't have the contempt or spew the vile hatred that someone like you does.

Video games and netflix are such a minute part of Msofts bussiness. Why would I bother worrying about it as a stock holder. All I care about is the fact that my stock has split twice and I earn a dividend on every share, that is why I don't have to work, I live off of my stock investments and have since 95. Maybe you work hard for your money and I am very proud of the money I have made over the years on Oil stocks, tech stocks, and now the financial stocks. That is why I have plenty of time to sit here and respond, because I have nothing better to do than laugh at how upset you get over a company. Grow up and quit crying so much.

[PirateThom]

If that was true, Sony should pull their movies from Netflix on 360 and their music and movies from marketplace until Hulu for PS3 is allowed again.

Just business.

[Simon_Brezhnev]

i agree but u know how the US media going to spin it around Sony gives XX million people the finger

[TheHater]

http://www.1up.com/do/newsS...
Sony already done that for netflix for the Xbox 360

Edit: Disagree with facts? LOL...Fanboys need to get a life dammit.

[Jaces]

I never watched Hulu so I could care less.

Now if they took Netflix away....

[Godmars290]

Actually, if this is true Sony should pull all of their movies with anything to do with the 360. Once they get more video support that is. Gives themselves a legitimate reason for doing so.

[PirateThom]

The movies were reinstated shortly afterwards.

[leila01]

It's because of B.S thinking like these that you'll never lead a multi-billion dollar company.

[PirateThom]

Really? If I was leading a multi-billion dollar company, I'd make sure rivals were well aware we could pull content on them, if they were doing it on us, instead of sitting back, taking it and looking stupid.

[leila01]

Sony probably made a deal with Netflix and Microsoft; they can't just ask Microsoft to stop streaming their movies on their platform, coz both Microsoft and Netflix would refuse.

You're thinking from a "console warrior" perspective and not from a buisiness stand point.

Sony should be the one making these kind of deals, not Microsoft. They should stop sitting on their asses and start thinking ahead... do you understand Thom?

[RealtorMDandDC]

Yes sir ur r correct......What if Sony pulls all their content and U can only access them a PS3.........???

[HighDefinition]

I highly doubt you no ANYTHING about business, if you can`t even spell the word.

[Sarick]

The part about being sued.

Contracts don't normally last forever. In any case if the NetFlix deal wasn't worded correctly then it would've been a violation to start with.

An example would be that streaming deal would've been limited to PC's. If Netflix made the deal with MS it would've been a direct breach of contract because the 360 is considered a gaming console and not a PC.

I don't think the negotiators considered this though when writing this deal. In if PC device restriction wasn't considered in the deal then Sony would have no grounds for blocking that access on 360s.

Still, Like I said contracts aren't forever and things can change once one needs renewed. Not sure why they'd hurt profit potential though, but who knows these days.

[leila01]

it's "know" not "no".

The "mistake" I made was due to the fact that the "U" and "I" are very close to each other on my laptop.
You on the other hand, what's your excuse? You see, you should have just kept quiet now everyone knows you're an illiterate.

[Sony Rep]

Hulu just updated their flash. That's it

[jack who]

shhh dont tell the truth they need to blame Microsoft for sumthing

[Omega4]

Dont see why Sony doesnt start making deals with companies like Hulu or Netflix, at this rate MS will have so many extra services that the PS3 could start looking like the Wii in terms of what its offering.

[TheHater]

because the rather spend their money on games?

[Fishy Fingers]

Why are people talking like hulu has gone from the PS3 to the 360? Doesnt mention it going to the 360 in the article. Am I missing something?

[Conan-O-Brady]

They already do , It's called " GAMING " on reliable hardware . Not to say that 1 SYSTEM IS MORE RELIABLE than the other , we don't wanna see that drama here . I for one do not want Sony to stoop to MS's level , however successful they may be ........ o0

[Pennywise]

OMEGA... You are seriously living in lala land. What has the 360 added that the PS3 DOESNT have? Besides this Hulu mess, NOTHING.

[La Chance]

MSFT spend money on games too may it be 1st or 3rd party.

Mass Effect, Crackdown, Forza, Lost Odyssey,Blue Dragon, Gears,Dead or Alive series, Project Gotham series, Halo, Fable, L4D, Splinter Cell Conviction, Rare Games, Alan Wake etc etc.

-the most popular JRPGS on the 360 though the XBOX didnt have a single one

-getting Assassins Creed, Resident Evil, DMC4, Tekken, Metal Gear and Final Fantasy to appear on the 360.

See not only does MSFT spend money to get extra features but they heavily invest in getting as many and the best games as they can for the 360.

[Jaces]

They get a MGS game, not the franchise. Just letting you know so your not disappointed when MGS5 comes as a PS3 exclusive.

I don't recall Assassins Creed ever being an exclusive and a lot of the others were not bought by MS, more like the developers felt they needed to expand their platform of choice for a profitable increase.

[Conan-O-Brady]

They're talking this way because the hopes and dreams of fanboys on both sides hinge on which side HULU picks . It's no longer about the games man , its all about the HULU !

[Godmars290]

Hulu shouldn't be picking a side. Their business is suppose to be about open media.

And they can't really afford to be picking sides, when one of those sides holds the rights to a good portion of their product.

[ShabzS]

.............

Scott Howe, corporate vice president of advertiser and publisher solutions, told Revolution that Microsoft is planning to launch a multi-media ‘matching engine' capable of providing consumers with highly targeted content and ads across the web, mobile and TV.

According to Howe, Microsoft will use the technology behind Bing, its new ‘decision engine' to develop personalised content and launch new ad formats in areas including search, social media, user-generated content and mobile apps.

"We want to empower consumers by providing them with the most relevant content and advertising," says Howe. "The wheels are in motion and we've already started collapsing our ad platforms together."

Last week Microsoft and Publicis Groupe struck a deal to tap into data from TV set-top boxes to targeted TV ads. The partnership will enable advertisers to buy audience-specific ads based on information gleaned from the viewing habits of US households who watch TV using set-top boxes.

The second part of the deal involves developing new digital ad formats to build on Publicis Groupe's existing initiative, called the Pool. The Pool is an alliance involving Microsoft, CBS, Hulu, Yahoo, AOL and Discovery that has created a new pre-roll advertising format expected to launch in January

............................. ..........
from what i understand its a major ad campaing... they had to pull the services from "set up boxes" to make the necessary additons... they're gonna start using the bing search engine to search and provide ads for the content depending on the users fav vids and apps...

[Sarick]

IMHO, it's not empowering the customers. It's controlling what advertisements we view.

Like I mentioned earlier, this monster is a bad service to the free market. It literally puts money in the pocketbooks of big corporations and severely limits the ability for smaller people to survive on the web.

Don't think for one second that if your interest is gaming, this BING service will direct you to products that compete with their interest. It's just not logical for company A to direct potential customers to advertisements for Company B.

Typing in search for "console games", brings up Company A's list first. Directing more traffic to themselves first.

[Mikelarry]

what oh well this doesnt affect me in anyway cuz hulu IS still not available in the uk. if this is true Microsoft is sure agressive this gen as they arent giving sony any chance like last gen to catch up.

[Conan-O-Brady]

Should come with a chip that detects the 360 and shuts off the power . They need R&D to get busy on this asap ..... Just kidding .

[Pennywise]

lol... that would be comical. I would love to see all the reactions from people who defend MS.

[DlocDaBudSmoka]

bubbles for the comedy. I would laugh my as$ off if sony did that.

[jib]

you'd lose a lot of customers that way

[onanie]

"you'd lose a lot of customers that way"

That proves the point exactly.

[mcgrawgamer]

how many people who have posted on this story actually used HULU on their ps3? be honest. no one; maybe you used it one time just to see how it is, but nobody here is sitting at their couch watching full length movies on a web browser.

The fact of the matter is people are upset because they feel MSFT has taken another feature whether they use it or not doesn't matter if MSFT takes it away from Sony we hate them cuz this is war. Not to mention the article is all rumor and speculation.

[TheHater]

I do not, but I know 3 person on my buddy list that do.

[DlocDaBudSmoka]

through hulu on my ps3. I mean i dont do it 24/7 but i have done it. movie in question was Wierd Science. So just bc you dont, does not mean other ppl dont.

[mcgrawgamer]

okay you watched A movie. A movie meaning 1. so it's safe to assume that whether this is true or not you couldn't care less correct? I mean let's be honest no movie or tv show is on hulu that you can't watch somewhere else or stream from a similar site right???

Personally I think people getting worked up over a lot of nothing. That's just my opinion.

[Conan-O-Brady]

I can't speak for anyone but myself but I use hulu alot , and I will continue to use it on my PS3 . Granted streaming isn't as simple as just opening the browser but I still get the HULU's on my triple ......

[Shadowstar]

"... nobody here is sitting at their couch watching full length movies on a web browser."

Um. I don't watch on my PS3, but I watch lots of movies on Hulu on my couch. The only reason I don't watch on my PS3 is that the networking is too slow for my taste (I get better quality via my laptop.) I don't know how many people use the PS3 web browser, but people are watching Hulu web-browser movies.

[Sheikh Yerbouti]

I like watching Hulu at work, and I found myself watching it more on my PS3. But Hulu isn't the only game in town.

[TheTruth89]

ahahha c'mon microsoft use more cash PLS

[Socomer 1979]

im tight.
i use hulu all the time.
no bother, there are about 9 million other websites in competition with hulu regardless.
but still.

[Socomer 1979]

Instead of these guesstimators.

what the fck is the deal Hulu?
American patriotism?

Im american fckers & I only mess with the best system, PS3!

[Rowsdower]

but people get up in arms, so silly.

if you really like Hulu that much watch it on the PC.

babies

[GiantEnemyCrab]

Agreed. Hilarious that now it's MS's and the 360's fault because the PS3 can't access HULU even with out the least shred of proof.

This is an advertising deal not an exclusive service agreement. MS want's people to watch the ad's so why would they want to remove part of the user base that looks at those ad's? Sony folks or not they want as many eyes on the ad's as they can.

It's the same 'ol MS haters and their same stupid song and dance.

[JD_Shadow]

But Microsoft IS mentioned, and MS DOES MAKE the 360, which means ANYTHING MS can and will be mentioned in this. Also we know that MICROSOFT, not just their game division, has a rep of being unfair. Thus, it's not unfair for US to bring the 360 into this discussion (especially when alternate sources DO bring up the 360 specifically), nor is it unfair for us to be suspicious. Keep in mind, too, that Hulu hasn't even made a PEEP about anything concerning this to anyone. If Hulu wants to really squelch these criticisms, then they need to answer some of the questions instead of doing this silent treatment and hope no one catches onto anything.

Also, this article never did say that it was true, but was instead a suspicion based on things they've seen and heard. We're also saying "if it's true, then...", saying that we don't know either, but we hope it ISN'T, because it would suck if it is.

And GEC, I wonder if, if this IS MS's doing, you would condone it. You've been going back and forth now between blindly supporting MS like you did last year and being impartial for a while now. If this is true, would you condone it or would you agree with us that it would be a b!tch move?

[Sheikh Yerbouti]

and we may have Hulu on our PS3's next month. We don't even know if the Hulu issue and the Bing/Ad thing is even really related.

[GiantEnemyCrab]

Do not assume I will condone anything. Look at my comment and tell me where the bias is? I'm reading a lot of comments of people connecting the PS3's inability to connect to Hulu to an advertising deal with MS and Hulu. Having this advertisement deal actually reduce the amount of users those ad's are exposed to seems completely idiotic and against what advertising is aimed to do. No bias or console favorite here this is just common sense.

A better question and the one we should be asking is where is Sony or Hulu's response to why the PS3 was blocked? Stop wasting time with tinfoil hat theories and lets get some truth here.

[JD_Shadow]

I didn't say your comment per se was bias, but I'm worried that the "MS fanboy" version of you (for lack of a better phrase and with no offense towards you intended) is coming back within you. I don't mind if people like the 360 or if they think its the better system, but I mind if people just blindly support everything one console maker does without examining all sides. The latter is a fanboy, in my mind, while the former isn't (not saying you did either in the comment, but I'm explaining my viewpoint).

For all of our sakes, I hope we are just overreacting. I do hope that this is just a mix up of Hulu's code and not something else. Unfortunately, until Hulu actually ANSWERS some of these concerns, the theories will come about, and I think Hulu will deserve them because silence does speak volumes sometimes, and we all deserve SOME answer from them because everyone is discussing it (hell, every Google Alert I get in my inbox has at least one story from another source that is reporting on this three days after the fact...then again, I still get Alerts for people who are just NOW reporting on the Activision quote a few weeks ago.). Unless Hulu makes some statement, the theories will linger and grow. They have to put them to rest somehow (I'm still in shock that Acti has yet to say anything else to add any context to their "cut PS3 price or we cut you" quote that only hurt them. You'd think they would've tried to calm the storm somewhat by now).

[DlocDaBudSmoka]

yes ive only watched the 1 movie. mainly cuz their movie selection sucks. But i have recently started watchin the jerry springer show on hulu. I havent been able to find that anywhwere online. i was surprised hulu even had it. I like hulu for the fact that i dont have to sign up for anything or spend money for it.

[Socomer 1979]

Why?
When I could watch it on my Ps3.
i dont even have a PC anymore because vista crapped all over it.

Besides, I dont watch hulu alone. Theres nothing more retarded than cramping up at the computer with your girlfriend to watch a couple episodes of fringe and lie to me.

[DlocDaBudSmoka]

i didnt have a pc for the longest time bc i could DL movies n music str8 to my ps3. Jus recently got a pc for the wife to use with her proijects.

[mcgrawgamer]

well now that you have a pc do what I do. media streaming. download what you want to watch and stream it to your ps3. Better Quality imo.

[Rowsdower]

on a computer or a PS3 or with your mind?

connect the computer to an HDTV like I do then no more cramping.

use the imagination and many things are possible.

[Sir Ken_Kutaragi]

...Hula Hoops!!! ;-D

http://www.fantasyjackpalan...

Cheese and Onion, YUMMY!!! ;)

HOW DARE M$ TAKE AWAY MY HULA HOOPS!!! ;-D The Air i Breathe next is it M$??? ;-D
Oh erm HULU Video thingy oh o.k...carry on...

[Tr10wn]

wtf dude how old you are 12?

[AngryTypingGuy]

I wanted to look like Sir Ken, so I asked my friend to hit me in the face with a frying pan.

[Model]

bubbles for you sir Ken, don't mind these sad bots

[PantherDST]

Articles like this are pure speculation and should not have been approved by the members of N4G.

[LorD]

I tried playing it through my PS3, but the browser just wasnt up to par.
Good thing I have a computer hooked up to my big tv, alongside the ps3.

Hulu's quality is barely passable, but they have a ton of content and it never fails to load.

And its been years since I paid a stupid cable bill. LONG LIVE FREE STREAMING!

[mcgrawgamer]

i resent that. cable bill aren't stupid. Long live cable and I'm not just saying that cuz I work for em :D

[LorD]

well Mcgraw, looks like you are going to be needing a new job pretty soon.

[karan8624]

They dont try to be better than sony, they dont try to compete with sony... they try to sabotage their competitors. If this is true, microsoft is a truly pathetic company

[StanLee]

Look at all the retards claiming dislike and hate for a company making business decisions to best benefit their consumers and make a profit. Kids I tell ya! SMH!

[JD_Shadow]

So blocking others from viewing something because they may have had a business deal with another company "best benefit their consumers"?

I would hate to be employed at any company YOU would own.

[nycredude]

What the fvck is Hulu?

Is it some kind of video service or something? Is it good quality with the new movies in theatre available?

Cause I've been watching old and new movies for free on countless other website that provide HD service for a long time now.

[JD_Shadow]

You people who are trying to defend this (if it is true), think of it this way: if it was Sony striking the deal and wanting to make this sort of b!tch move, what would you be saying then (and yes, we who are calling it what it is would call it the same if the tables were turned)? It ridiculous that ANYTHING that MS does gets condoned by some of you guys.

And for those saying "oh, you'd never use Hulu anyway!" One, that doesn't mean we wouldn't use it in the future, two, you don't know that, and three, you're missing the point. Because we don't use it, we shouldn't care if MS does stuff like this to sabotage the rest of the world? Do any of you remember what happened to them as a result of including the IE browser software into their windows packages. They got sued for anti trust because they were shoving the browser down people's throats and making unsuspecting people believe that there was no other option. They've been known to play unfair in the business world before. Why are we condoning this now? You CAN get a deal without resorting to this tactic, too.

Of course, if this is true. I'm stricken by Hulu not even answering any questions about this? The hell? At the very least make SOME statement about it. Everyone's wondering why this is going on. Don't be like Activision (say something and then go away without taking responsibility for what you said or did). Man up!

EDIT@arakouftaian: Obviously you're missing the point of discussion here, as well.

[DlocDaBudSmoka]

oh trust me i do now, but instead of streaming all the content. i just load up my flash drive and then put it on the ps3. i must be have way retarded, cuz i cant really get the streaming to work properly. ive tried that tveristy shyt and i just suck at it. lol

[slave2Dcontroller]

I'm not even gonna front. This Sux!! HULU was great for me bc it gave me alternative to watch things when my room mate was occupying the PC so I see it as a definate loss for SOME PS3 users.

I wont dare say that SONY should've struck up some exclusive Hulu deal for a site that is FREE to use on the PC. I'd rarther them continue to invest their funds in these amazing exclusives that they continue to bless us with.

Features such as HULU are always nice and are definantly welcomed on the PS3, but!, at the end of the day I'm a PS3 fanatic for the games that are on it. The other (non-game)things are just trinkets but HULU was a pretty awsome trinket so...

[mcgrawgamer]

I look at a sony as the nintendo equivalent when it comes to entertainment. they have enough in house musical artist, and movie studios to where they could do their own last.fm or netflix thing in house. get a few other movie companies like WB or universal to put their back catalog on the service and they in business imo. I personally think this playstation cloud thing is gonna be what really set's sony apart from MSFT.

[punisher99]

Its not a big deal anyway. Youtube has lots of full length movies and TV shows also, and it works great with the PS3. Just dont try to use that Youtube XL garbage. But anyway, Sony has already got the upper hand on MS anyway. XBL and netflix has no Sony Pictures movies for download what so ever. So what that means is in the future PSN will have the largest selection of movies to download from.

[Rowsdower]

there are sony movies on netflix watch through the xbox 360 now like superbad, ghostbusters, and others.

i just watched superbad again yesterday

http://kotaku.com/5099053/s...

just correcting false info

those movies did get taken down for a short period of time awhile ago, but they have been back for awhile now

[arakouftaian]

this is the internet some pages stop working we have otehr 10 better pages to wach out back for exemple

www.ver-pelis.net

it load fast even if you have a slow internet it has spanish sub. for thos who r spanish and the movies are in good quality not hq but they r fine...

[bjornbear]

It probably isn't, but once it includes MS and Sony and some sneaky business, it becomes instant flame bate case of interest and eveyone (even people who never heard of the service before) "jump in".

Its sad and its bringing this site down in some ways =/

[Enigma_2099]

... Meh. I don't care. As long as they don't block Blu-ray, I'll be fine.

[CryWolf]

Hulu should have sided with both 360 and ps3 it would have ben more beneficial that way.

[redsquad]

I'd never heard of HULU until I read this story.
I might well be a technological dinosaur, but I've survived quite happily without it so far.

[orange-skittle]

Blame Sony for again NOT THINKING OUTSIDE THE BOX! When are you people going to realize that YOU GET WHAT YOU PAY FOR? What has Sony done for PSN that MS hasn't done within the last 5 years? You people have said the same thing about Madden vs 2K5, but refuse to see it with MicroSoft vs Sony. Since the begininng Sony has known what MS's intentions were and they refused to take action. They felt that low pricing, multiple sku's, internet gaming, and multimedia intergration was not necessary right now. You guessed wrong Sony and now you are playing "catch up." They had no answer for Netflix even though they owned every movie in their PS Store Library, but they continue to charge you to view it? Where's your free stuff you cry about? Microsft charges you for a superior service, if I provided you the service they provide for their customers right now....I WOULD CHARGE PEOPLE TOO. There is no comparison to PSN. PSN users should let Sony know that they will pay if they can get an equal service. Maybe things will eventually change. I love both of my systems, but PSN needs an overhaul because HOME is not the answer. XBL is punishing PSN and it's not getting any better.

Check it out for yourself...what big announcements did Sony make about PSN during the E3? I rest my case.

@ RedSquad

HULU is a free site where you can watch TV shows for free. Lost episodes and complete seasons are also posted by the networks for users to watch at no charge. It's profitable because TV viewing has dropped within the past 2 years and more users watch movies and TV shows online than actual TV. For networks, it's economical because they pay HULU 60K in advertising with a larger market than 250K for a network market. Most shows you want to watch our scattered and you dont have access to them once they have aired. With HULU, you can watch all your favorite shows one after the other as if you bought the box set.....for free. Once you've seen HULU, you will become an active viewer. If you missed "24" and "Heroes" on Monday...you can watch it commercial free on HULU on Tuesday.

@ Shmotz

Then go buy a 360 broke boy and stop pledging allegiance to ONE console. They are not holding you hostage and HULU isn't the end all be all. It's one site(most popular w/ larger viewing base). You can still watch it on your PC. You show your ignorance when you refer to Microsoft as M$. Why isn't Sony $ony? Last time I checked, they are the ones with the overpriced console and the shotty network interface.

[bjornbear]

However! I think this is fantastic flame bate speculation 101 =D Make one company seem as if its sabotaging the other's services!!! =D

I'm no MS fan, but this is ridiculous =/

[bigj]

"Well its fine that they get the service but it sucks that they block other people from using it. Why can't they just use the service without affecting others?"

It funny I have asked that same question over and over when I put a hddvd into my player.Sony is not the good guys you all are making them out to be.They said f_ck everyone who has a HDDVD player and guess what I was one of them.How has Sony made anything better with blu-ray since they took over? They have not improved anything.Actually HDDVD has still got better features and a better menu layout IMO.All I am saying is its business Sony,Microsoft and Apple all do it.So all you Sony fans that get on here and start this poor Sony sh_t just remember how many people had purchased HDDVD players for $200-$300 and ask yourself how Sony is a good company.

[Shmotz]

If it is real...

then M$ is a bunch of twits for denying people Television. Yes its big business and stuff but theres a difference. Holding onto to DLC is one thing,but holding on to Television is ridiculous.

I dont have cable or satellite or anything as tv isnt very good,and the show I do watch are on Hulu. However since I cant watch them on my tv its kinda making me pissed.
again this is if all of this is real.

If it isnt,
Then just fix this by the time House starts again.

[pixelsword]

...Then Sony pulls all of their shows, music, and movies from Hulu.

[siyrobbo]

not good business practice though is it? sony profits from hulu, netflix, xbox live marketplace. Spiting them wouldn't make a blind bit of difference, and they'd lose money in the effort. If sony pictures limited there releases to blu ray and ps3 downloads only, they'd go out of business within a year.

[onanie]

Just going by your list, Sony has several avenues (certainly beyond that list). I think they're in a position to withdraw their IP property from Hulu if they chose to.

[ultimolu]

Well...I didn't lose any sleep with this.

[MysticStrummer]

Microsoft has put out inferior products for years, yet the moron majority continues to throw money at them. I don't want Sony to pay money for free services just to keep them from the 360. I'll be interested to see if Sony pulls their music from Guitar Hero if/when Activision drops PS3 support. I bet they won't, because they'll still make money from every copy sold on the 360. Meanwhile, Activision will lose money by having far fewer copies sold. Sony should probably go ahead and settle into third place for this generation, but at least they have far better quality and far more class.

[MriownBOTH]

....i bet you are using windows lol

[MriownBOTH]

far more class LOL....dude i just put a monster hunter psp demo to play it...my psp froze during the update and locked up....nothing i tried everything....called sony....they ask if my battery was charge and pluged in....i said yes.....they said do you have the receipt...yes...well if its under warranty we will fix it but if not you have to pay $90(more than half of what a psp cost) and send it in.....

because it locked up with i was updating a demo disc and my psp froze....

...great class huh...OPEN YOUR EYES FOOL SONY AND MICROSOFT AND NINTENDO are business THEY CARE ONLY FOR MONEY AND PROFIT....

class LOL
quality....lol my psp froze and locked up and now i owe $90 to sony lol yeah

your ignorance makes me laugh.

[Bimmer3]

First off I don't really think the article is related to Hulu not playing on the PS3. The article is talking about marketing.

But even so, if it is true then I think we have a right to be upset. Hulu is supposed to be free to everyone. It's browser based. The PS3 has a browser, therefore should be able to access the content. It would be like making Facebook available on Internet Explorer but not on Firefox.

Sony shouldn't have to "strike deals" for services like Facebook or Hulu because they figured it out years ago: provide a browser.

If true, Microsoft wouldn't be providing a service to Xbox users, it would be providing an un-service to PS3 users. Why doesn't MS just add a browser to the Xbox and get rid of the problem of having to strike deals with Facebook, etc.

Competition. Tripping someone during a race isn't competition. Being faster than that person is.

[dawgsfan117]

Wait why am I worried im not poor and I own both a 360, PS3, and good PC. Ha fanboys are so funny. You people that hate microsoft must also hate apple. They have an entire ad campaign about bashing Microsoft which just shows to me how powerful MS rly is. But people its a dirty industry and thats always gonna be true. Competitiion makes the product better and so news like this always makes me smile because now if sony will have to make moves to improve the Playstation network and that will improve my gaming experience. :)

[Guitardr85]

So let me get this straight...M$ just signed a presumably huge check for something that not that nobody really uses on the 360 anyway. Way to go M$, it seems that check writing has become an addiction for you. You're like the 16 year old girl that gets a credit card and then goes on a shopping spree without really needing any of the stuff in the first place! Next they will spend $50 million on making hotchickswithdeuschbags.com exclusive to the 360...lmao...oh Microsoft...How you waste sooo much money!

[MriownBOTH]

dont really care about the ps3 for this (never really worked out well to begin with..always froze up on the ps3).....this is why i have netflix to get blu-rays for my ps3...

but great news for the 360...netflix streaming...hulu....soon on demand movies and shows from the marketplace.....NICE.

my xbox is getting all kinds of love

[Ldubbz]

Interesting. But if Im not mistaken, it stopped working after u update to 2.8. I also hear that youporn.com stopped working too...another MS conspiracy? lol

Either way, it was far from an ideal experience on PS3. Syncing issues coupled with the clunky PS3 browser often produced less than ideal results for me. But not to say it didnt work at all, sometimes it worked fine, even thru my PSP.

I find that I have that problem with the PS3 browser. Sometimes I can go to southparkstudios.com (where they have EVERY episode for free btw, uncensored) and it will work fine. Other times it just doesnt work.

Hulu interestingly enough is jointly owned by Fox and Universal, both of which are partners with Sony pertaining to Blu-Ray. Perhaps they are working something out.

[gamingisnotacrime]

who loses:
Sony?; not really, in fact it does not even matter that much

The PS3 owner with FREE (FREE) access to Hulu with ths web browser? u betcha. Will Hulu be available without the glorious GOLD Membership (the golden shaft of the gaming world)? doubt it. Once again the gamer, consumer, the public loses because MS prefers crippled competition than improving their products. Times like this one phrase comes to mind
FK U M$.

[ahnonamis]

I always used my PS3 to watch stuff on Hulu, because the wifi connection makes it so I can. My consoles are in the living room, several rooms away from the router. I don't want to buy a wifi dongle for the 360 in the living room, since I have another one in the office hooked up to my second monitor.

So basically, this just makes it so that I turn on my PS3 a lot less, and just plug my laptop into the TV's HDMI port. A little frustrating that it's not going to be as easy to watch some quick clips while I eat lunch, but whatever, I'll live.

[GiantEnemyCrab]

I think it was mentioned but if you like Hulu get yourself a copy of PlayOn and it works great.

AdultSwim, Hulu, YouTube, Pron, Gametrailers, etc, etc. It is easy to setup and once you do you won't have to worry about these services on either the 360 or PS3. Well worth the $39.99 in my opinion and it comes with a 14 day trial to see if you like it.

[onanie]

That is great advice, crab.

[JJFNIGHTS80]

It's because M$ pays Hulu MILLIONS
for a deal. I can browse Hulu on my PS3, Xbox 360 doesn't have a browser. So I still don't see what's the point of M$ pays Hulu not to have Playstation put their ads on their site, when the Xbox 360 doesn't have a browser where you can't watch Hulu on the system.

[onanie]

Indeed, what makes a browser not a browser?

Hulu remains free for most web browsers, and the decision to alienate PS3 browsers can only be described as arbitrary.

[SH3MRON]

And you call the PS3 thing a browser? It is the worst browser ever made even worse that IE8. I love my PS3 but its about time Sony gives us a decent browser. This is the worst web browser there is it won't even play the Sony websites right or any flash based application. It supports Java but apparently the PS3 doesn't have the memory to play flash games or java doesn't support the PS3.

[Stryfeno2]

Lol, I doesn't bother me because I don't use Hulu on the PS3. :)

[Model]

1. you don't have ps3
2. gtfo

[EL MAESTRO]

everyone is always saying crap like "they threw money here and they threw money there" and on and on. Its business people every big company does it, did we all forget how sony paid millions for companies like Warner Brothers and Universal to go blue ray.. http://www.dvdtown.com/mess... ..
this is the one link i found as last moment, you guys keep searching and you'll see how much more they paid. Dont be fooled people all big companies pay for exclusivity wheter you like it or not its the truth.

[onanie]

Obviously you were upset about HD DVD losing.

[dogmeat eater]

I can just go on my laptop like im doing now tards.

[HarukoHex]

funny how now Hulu doesn't mean much to the ps3 owners yet when Netflix was announced and released for the 360, hulu was all they could talk about. kinda sad how things have changed, next ps3 owners will stop using facebook and twitter stuff.

*edit*
and yet go look at 90% of those users and see what they have posted in the past, most will actually show how twisted and backwards they can be. while i may point this out, if you read the post right you would have noticed i was only talking about users here, since i would not know users posting on other sites. why would i talk about a ps3 owner from japan in the first place. or a place were they can't use it, thats like me talking about netflix users in the UK loving it. which would be total Bull.

please don't try and attack me in your comment either, since i never attack a direct person.

[onanie]

PS3 users are a heterogenous group indeed. If u read the messages here, there are quite a few who are genuinely upset by the change. There are some who don't really use Hulu, and there are some who can't even use Hulu (outside US). To lump the PS3 users together and make some kind of judgemental comment about them all speaks more about you than about them.

Edit:
But you just attacked an entire group of people. Does that make it more right? This very thread that you posted in proved yourself wrong about "funny how now Hulu doesn't mean much to the ps3 owners".

[kwyjibo]

I'd love to delve into the idiot fanboy arguments that have perpetuated through this thread.

But this rumour is not true. In the same way that the "Sony pulled from Netflix to spite Microsoft" rumour wasn't true.

[Scary69]

Who cares about Hulu ya make it seem that it the greatest thing since apple pie. There are better things to do with the PS3 then go to hulu. sheesh

[GordyNYC]

Just get PLAYON from mediamall.org. Works great on ur PS3 by giving you better Hulu playback and Netflix. Also does remoteplay so u can have NETFLIX/Hulu on the go.

[SH3MRON]

...if people started looking this on the business side of things instead of been fanboys they would change their minds.

It sucks that you can't play Hulu on the PS3 but the PS3 browser SUCKS anyway. If you try to play a flash game from facebook it will freeze and tell you that it has not enough memory for this application. If you try to play Hulu before it was banned it still sucked it takes forever to watch something even on youtube on the ps3 browser (my connection is a 5 mb in case people thought it was that bad).

One thing is clear to me competition is good and Sony had it good the past 15 years or so. No competition means they can do whatever they want and people will have to buy it. But if there is competition the best product wins. That is why MS had to extend the warranty on their crappy 360s and make new and better models.

Don't hate MS hate the fact that Sony still hasn't given us a good (heck an average browser) and we still don't have a party voice chat.

[GameHero]

they have their own plans in mind for the PS3 which are far more impressive the Hulu, besides as many others have said on this post and I concur Hulu Sucks!

[Godmars290]

If one site actively blocks the PS3 browser, then what's stopping others from doing the same?

Its also not like Sony was expecting site to block their browser when they came up with what should have been a simple, no hassle, idea.

This is like if DVD makers had made it so DVDs wouldn't play on the PS2.

[StalkingSilence]

You all have noticed that most of the sponsored content on Hulu is now sponsored by Bing.com, right?

[kewlkat007]

to XBL(if it were to happen). With all the "Dash Integrated" apps/services MS is dealing for it's users...this all comes down to business. Well the integration part of it.

I'm sure you can watch HULU through PS3's browser,(I don't use it). (Which is suppose to be the answer for any web-related application dash integration on XBL).

I rather the "Dash Integration" of XBL services/apps, which secures the partnership with either network and owners. Well, Since it has to be created.

HD-DVD lost because of bad business strategy. Gotta hand it to MS this gen business-wise. They are trying to do the right moves to get a strong foothold. Anyhow like "tony the tiger" would say..Competition is "GRRRREAT!!!

[Ryangp]

?

[Conan-O-Brady]

I see this moronic argument pop up all the time and guess what , this was one of the things I paid for . The integrated browser was there from day one . So yeah I paid for that . Free online play paid for that too . My console of choice was more expensive than yours and all the bells and whistles were included in the price .

Now one of the things that I enjoy the most about my console is going to be gimped because of the ME 2 mentality of a group of people who doesn't know quality and value when it's presented to them .

Mii's , Me 2
Mo Controll's , Me 2
Facebook , Me 2
Twitter , Me 2
Hulu , ?? ?
Believe me the list will continue to grow for the Me 2 console .............................. ................

As I said before this fits MS standard operating procedure . I for one am getting a little tired of it , and I am glad Sony doesn't operate this way .............................. ..................