GameSpot writes: "For a company that wasn't party to last year's E3 Media & Business Summit, Activision Blizzard made its fair share of news. Just before the show, CEO Bobby Kotick signaled his interest in creating a "viable alternative" to Apple's iTunes, saying, "If you're downloading a song to play on your Guitar Hero, there's no reason why you can't download the performance also." The move would be made all the more easy thanks to Activision's new parent company, Vivendi SA, which owns the world's largest record label, Universal Music Group."
