How Lost Planet Found an Audience

A big part of the problem for game makers is that once they've put in the work they need to find an audience to enjoy it. Doing this can cost more than you may think. Much more.

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How Lost Planet Found an Audience

Snow and bugs are a big part of Capcom's shooter but money may be the most important ingredient of all.

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A big part of the problem for game makers is that once they've put in the work they need to find an audience to enjoy it. Doing this can cost more than you may think. Much more.

Consider Lost Planet: Extreme Condition. Capcom recently said it had shipped more than a million copies worldwide of its snowy shooter for the Xbox 360. The game itself cost Capcom $20 million (£10.2 million) to make, and according to an article at Forbes.com the company spent another $20 million on getting the word out...