From the article:
"The first time I saw the Lullaby trailer for "Dead Space," I was certain that the game was going to make me crap my pants. I mean that quite literally. The combination of "Twinkle, Twinkle Little Star" and mangled corpses sent chills up my spine. It was the first time in my life that a song from my childhood had been used to strike fear into my heart.
Unfortunately, the retail version of the game was far less scary than its E3 2008 trailer. Though EA Redwood Shores did a tremendous job of creating tension throughout the experience, I found that there were very few moments in which I was genuinely afraid."