Eurogamer reports that EA Sports and Gillette will be running an enormous Xbox Live competition in October to win a trip to Florida and chance to take on sports stars such as Tiger Woods at their own game.
Other sponsored clean-shaven celebrities Thierry Henry and Roger Federer will be there as well, but neither of them actually have their own game, which would have made the bit above sound strange.
There will be plenty of other prizes besides - consoles, games, razors, shaving foam, David Beckham maybe - and all you need to do to win is be good at EA Sports titles.
