With a spin-off RTS game, multiple novels and an expanding range of figurines all on show this week at Comic Con 2008, Microsoft has insisted that its strategy is to "explore not exploit" the Halo universe.
Frank O'Connor, who oversees the franchise at Microsoft Games Studios, headed up the Halo Universe panel at the geek-packed San Diego event, in which representatives of Halo Wars developer Ensemble, Bungie and toy manufacturer McFarlane joined Halo novelists to discuss the future of the franchise in front of a packed audience of ecstatic fans.
Speaking to Eurogamer immediately after the session, O'Conner, former Bungie community manager, said that content so far had only scratched the surface of what is possible.
