Lovell: GTA IV won't save Take Two

Top industry analyst Nicholas Lovell has said that despite the huge success of GTA IV, it won't save Take Two from EA's advances, with the publisher needing a "white knight" to step in to rescue it.

Lovell said the GTA?IV launch has had "no meaningful impact" on the firm's value, as the market had already factored its success into the share price.

"I don't believe that the success of GTA has saved Take Two. EA says Take Two is worth $26 a share; the stock market says it is worth up to $27.95," Lovell told MCV.

"That's not a very big difference, and it still seems likely that investors would seek the certainty of EA's cash over the uncertainty of Take Two's shares, especially now GTA has released.