
When the man in charge of the 214-song soundtrack for Grand Theft Auto IV first wanted to figure out what songs should play from the radios of cars in the game, he drove through Liberty City.
This was back in 2006, when GTA IV was only half-done but complete enough for former DJ and label manager Ivan Pavlovich to soak in the culture of a partially constructed digital metropolis.
"Even early on, you start to see the little details that really make GTA what it is, whether it's sneakers or clothes or different neighborhoods that you can really get a connection to and identify with," he told MTV News during an interview last week at the office of Rockstar Games, the maker of GTA. "[You realize] there should be music for this neighborhood, these people from the city or this culture."