LOVEFiLM sees games business expand

Following last year's link-up with Ubisoft on Assassin's Creed, LOVEFiLM has announced a similar partnership with the publisher on Tom Clancy's Rainbow Six Vegas 2 - a move which it is hoped will continue the momentum for the company's game division.

"Assassin's Creed was a fantastic title to work on as our first major games promotional activity as it was such a highly anticipated next generation title," LOVEFiLM's advertising sales manager, Dionne Georgiou, told GamesIndustry.biz.