In response to GamePro's article, Microsoft's global marketing director, Albert Penello, offered the following response:
"We have to disagree with your conclusion that the trend of Xbox 360 versions of games being best is changing, especially when you look at the entire catalog of multiplatform titles available. We also feel there were some key features of Xbox 360 games that deserved a little more play in your reviews. For multiplatform console owners, Achievements and Gamerscore have to be listed as an influencing factor to purchase the Xbox 360 version; their success and popularity is undeniable. The fact that other consoles have not implemented anything like this across every game should not be a reason to leave these features out of consideration. Plus, with Xbox 360 the capability for controller rumble comes standard, not as a future option and you get all the benefits of Xbox LIVE and its community of more than 10 million members.
'The cold, hard truth' is that Xbox 360 has the best games - and industry reviewers and consumers agree. Xbox 360 has more games with an aggregate review score of 90 or higher than the competition combined and multiplatform titles regularly sell better on Xbox 360. The majority of games are still lead developed for Xbox 360 and Xbox LIVE simply makes games better. The competition between platforms is great for gamers and in 2008 we are going to continue to work with developers to push the boundaries of our platform and the LIVE service to make sure the best game experiences continue to be on Xbox 360."
