330°

Ubisoft fiscal report for 09 broken down by Platform

Breakdown of sales by platform

Ubisoft made more money on PS3 than x360 for the fiscal year ending September 09

2008/09

NDS 38%

PS3 20%

360 14%

Wii 11%

PC 10%

PSP 3%

PS2 2%
Updates:
EDIT

sorry the fiscal report is for year ending September 30, 2008 not 09
zimbo007 - contributor
Published: 423 days 3 hours ago | News | PlayStation 3 | Xbox 360 | Wii | Sony PSP | Nintendo DS | Xbox | PlayStation 2 | PC
 
 

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Wildarmsjecht - 423 days 3 hours ago
1 -
Hum...this is wierd. First, EA says they made more money on the PS3 (few months back) and now Ubisoft says the same. Something about people not buying games and stuff...just..not fitting here anymore.

Still, nothing beats NDS and those damn crappy games they've gotten from Ubi.

EDIT - Looking at the diagram more closely, something seems off. I know some companies Q1 of the next year start a fewmonths before the year begins, or a few months after, so I assume this is the case for Ubisoft talkinga bout Q2 sales of 08-09. So the 6 months of 2008/09 that I think the description may be referring to if anything, what would that mean in terms of actual months. Is that from april to 0ctober, or a future estimation.
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Genesis5 - 423 days 3 hours ago
1.1 -
Yeah I read the same thing about EA. What's up with the 360 attach ratio. What games are they attaching? Not many of EA's or Ubisofts, 2 of the biggest publishers.

Really for an 8.1 games to consoles stat. Shouldn't somebody be making money off of it.
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supahbad - 423 days 3 hours ago
1.2 -
yeah weird was the first thing i thought too, how can it be the hardest to develop on with the lowest install base, and still be making third parties decent profits? maybe 360 fans are just holding out for their first party titles this year

Edit: and shouldn't games written on blu ray cost more too? i'm not getting this economy right now.
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dro - 423 days 3 hours ago
1.3 -
and they said ps3 owners only buy blu ray movies and not games.... :/ !!!!!
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Coheno - 423 days 3 hours ago
1.4 -
Jep, somethings going on! Probably M$ taking high fee's for publishing on their platform? Can't see where else their making money in their gaming division?!

After a closer look, maybe not. It says sales, not earnings? Wierd
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morganfell - 423 days 2 hours ago
1.5 -
These companies have to furnish the cold hard facts to investors and can't dilly dally with numbers the way MS does when they are trying to mislead the public.

Some of us aren't so US Centric and know that there is a big wide world out there where MS has an infinitely harder time in attempting to snow people about what is really happening in the console war.
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ruibing - 423 days 2 hours ago
1.6 -
@Genesis5
I'm pretty sure that tie ratio was from NPD, so it only counts for the US.

@supahbad
I'm not sure about development cost, since they are split down the middle with all major titles being cross platformers. But making games on Blu Ray shouldn't cost much more than DVDs ever since the PS3 supported LTH technolgy, which basically lets normal DVD assembly lines to easily converted to support Blu Ray. You can read it up, but Blu Ray cost less in terms of only having a single polymer side but evens the cost up with protective coating. I really don't think it makes much of a difference when they are made in the millions.
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The Matrix - 423 days 2 hours ago
1.7 -
Why do they have fallout 3 as one of their games?
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Flipgeneral - 423 days 2 hours ago
1.8 - Piracy
Piracy might be the culprit for these odd events!
My friend does not have a SINGLE legit game! (I do NOT support piracy btw, I give him crap for it every time)
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NaiNaiNai - 423 days 2 hours ago
1.9 - to The Matrix
yea that is odd. >.> and they aren't the publishers since Bethesda Softworks
and ZeniMax Media, are labeled as the publishers, someone mind explaining.
-nai-
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sonarus - 423 days 2 hours ago
1.10 -
Its fukin Europe. That has to be the explanation. But who really knows. All i know is that DLC will soon start to get costly for microsoft:)
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uxo22 - 423 days 1 hour ago
1.11 - hmmm
Well before sounding the conspiracy theory horn, there are several things to be considered here. Obviously Apr 08 - Mar 09

1. Are they counting any games that were released on the 360 prior to the report.

2. What does the lifetime xbox 360 attach rate have to do with the UBISOFT 08/09 Fiscal report showing PS3 with higher sales.

3. The PS3 had Haze and Prince of Persia classic release in this period. Haze being an exclusive and Prince of Persia Class was release outside of the quarter for the 360. There are probably other titles that fit this same criteria that is not being considered.

4. This reports is only covering the first half of the fiscal year, still one half to go.

5. Page 3 of the report says: "This statement may contain estimated financial data, information on future projects and transactions and future business results/performance. Such forward-looking data are provided for estimation purposes only."

Just something to ponder. Additionally is this for the entire UBISOFT company or is this report for European sales?
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kwicksandz - 423 days 1 hour ago
1.12 - wow!
Looks like haze didn't flop sales wise as much as it did reviews wise!
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shine1396 - 422 days 23 hours ago
1.13 - did anybody actually read the pdf?
both x360 and ps3 are on 20 percent. Where did you get the summary figures from?

Edit: Just read it a second time to confirm....Shame on all of you. I won't be taking off bubbles but jeez.
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Coheno - 422 days 18 hours ago
1.14 - @uxo22
Obviously NOT Apr 08- Mar 09. It says period ending Sep 2009, so it's probably Okt. 08-Sep. 09, thats their fiscal year.
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Beast_Master - 422 days 7 hours ago
1.15 - HELLO
HAZE!!! Was not multi-plat game folks. that is why PS3 has higher sales. I am sure if Take-Two posted their earnings from last year it would be flipped because they had Bio-shock and GTA4 plus 360 didn't have MLB the Show to compete with. Then if they showed this year PS3 would be higher because it has Bio-shock.

I hate 360 by the way, but let's have a little better prospective.

Now if EA or Activision say they made more on PS3 that would be big, but I doubt it with Rock Band 2(EA) timed exclusive and L4D (EA) not being on PS3.
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uxo22 - 422 days 7 hours ago
1.16 - @Coheno
Man who knows, It says that the halfway point ended sept 08, therefore I'm guessing they FY is actually Apro 08 - Mar 09. Not Sept 09.

Page 2: "Paris, October 23, 2008 – Today, Ubisoft reported its sales for the fiscal half-year ended
September 30, 2008."
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XxZxX - 422 days 7 hours ago
1.17 -
shine1396,

read the 6 month report. It wasn't that hard isn't it.
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tocrazed4you - 423 days 3 hours ago
2 - Its because
When we look at the software sales its always usa so we think the xbox 36 is winning but not it isn't ps3 is winning worldwide.
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Silogon - 423 days 3 hours ago
3 -
No way Ps3 sold more software for Ubi and Ea now... That's gotta be pretty telling for these 3rd party comapanies and maybe this is the reason why Ea has been making the Ps3 the lead on a lot of their newer games.

Strange days. 14% stock drops, 20% software increases... this gen is the most unpredictable one in years.
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pwnsause - 423 days 3 hours ago
3.1 -
well it just shows that those anti-PS3 articles are invalid in every way, shape and form, its just a bunch of fanboys writing articles.
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tocrazed4you - 423 days 3 hours ago
3.2 - Silogon
Are you still in denial? THIS CAME FROM UBISOFT THEMSELVES ARE YOU TELLING ubisoft that they are wrong?
ANd yes it is unpredictable take the wii.. nintendo found a new market of families and kids and they are focusing on them while leaving the hardcore market for xbox 360 and ps3
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pwnsause - 423 days 3 hours ago
3.3 - tocrazed4you
Siligon is just surprised that the crap articles that he reads on the Internet from anti-PS3 fanboys are just fake, and this article proves it. this is why EA went PS3 lead earlier in the Year. and it shows that we PS3 gamers love to Watch movies and Play Video games all the time thanks to the versitility of the PS3.
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ultimolu - 423 days 3 hours ago
4 -
Go Sony! :D
That's pretty cool.
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MrWeymes - 423 days 3 hours ago
5 -
Well, I know I buy all of my multiplatform games for the PS3. I keep my 360 around for exclusives.
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name - 423 days 3 hours ago
6 -
And yet ubi still screws us over. Sweet.
7 CViper | 423 days 3 hours ago - deleted by mod -
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Wildarmsjecht - 423 days 2 hours ago
7.1 -
"CViper - 1 minute ago

PM
Track
Ignore7 - LoL at all of y ou idiots actually trying to decipher this stuff.
Who cares..? Anyone with sense knows the PS3 worldwide is doing just fine.

Get back to playing games. "

It's not about trying to decipher when we know the PS3 is doing fine worldwide, It's about trying to understand a different companies perspective on where their Q1 starts and ends, so that for future references, these charts can be easily understood and then of course, be discussed with everyone having at least a fair knowledge of the basics.
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Counter_ACT - 423 days 2 hours ago
7.2 -
Some people are interested in the gaming industry as well.
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PirateThom - 423 days 3 hours ago
8 -
The funny thing is that Europe now accounts for over 65% of Ubisofts income, with North America only 29%.

Splinter Cell: Conviction is definitely coming to PS3.
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OuterHaven - 423 days 2 hours ago
8.1 - -
I hope it does, chaos theory was great, it had better come to PS3. They prolly make more money from it. Unless Msoft throws a bucket at them.
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Coheno - 423 days 2 hours ago
8.2 -
Well... it certainly has been taken back to the drawing board... But M$ has probably paid for a timed exclusive.
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morganfell - 423 days 2 hours ago
8.3 -
That's okay, I'll wait...and get the superior version when Ubisoft revamps all the issues and ads features.
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Halochampian - 423 days ago
8.4 -
wasnt it said that Conviction was going to be a 360 exclusive for a while now.

they wanted to bring Splinter Cell back to its "roots".
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morganfell - 422 days 21 hours ago
8.5 -
Yes that was said. Let's add that to the list of the numerous titles that began as exclusives and wound up multiplatform.
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Halochampian - 422 days 19 hours ago
8.6 - @morgan
yea.. but I am just saying at least it will be a timed exclusive. Now it may come to 360 but I think it will be exclusive in some shape and form.
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Sarcasm - 422 days 16 hours ago
8.7 -
Hasn't splinter cell always been multi-platform anyway?
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Counter_ACT - 423 days 2 hours ago
9 -
How can they be making more off the PS3? I thought most mulitplat games they've made this gen for both PS3 & 360 have sold the most on Xbox.

Edit: Oh yeah, Haze. That did pretty poorly though I thought.
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XxZxX - 423 days 2 hours ago
9.1 -
who told you they sold most on XBOX 360 worldwide.
VGChartz?

I guess you should listen from publisher from now on. Not from random site.
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Ramzadel - 423 days 2 hours ago
9.2 -
Actually Haze sold really well, mainly across the pond
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Ju - 422 days 23 hours ago
9.3 -
Also note, that the European market sold better for PS3 titles in general and add to this that the Euro / $ ratio was about +25%, it should add up to this result.
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Karum - 422 days 6 hours ago
9.4 - @Counter_ACT
The only figures you ever see are the US sales figures from NPD. The majority of multi platform games selling more on the 360 is something fanboys like to flash around based on US only figures.

The world is bigger than the US which is reflected in the financial reporrts for any company that operates on a worldwide basis.
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Cyrus365 - 423 days 2 hours ago
10 -
It's pretty simple,

Xbox does have high attach ratios of 8.1 (But that's USA only), that attach ratio goes down (REALLY down) when you include Europe and Japan.

PS3 doesn't have a super high attach ratio in USA, but is more even across all terrorities, plus if you look at multi-plats, in US (360 sells more), in Europe alot of the times (PS3 sells more, even though their install base is slightly less or the same).

And japan until recently it wasn't even a contest, who sold more software there.
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ultimolu - 423 days 1 hour ago
10.1 -
Yep, that's what I was thinking.
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Ju - 422 days 23 hours ago
10.2 -
The attach ratio is fake, even in the US. It mainly results from absolute numbers within the first year head start. Someone should evaluate the numbers over the current year only. I am pretty sure, that proportional to HW installs the PS3 is on par or even ahead the 360 even in the US. Fact is, the PS3 attach ratio is closing in on to that of the 360.
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DJ - 423 days 2 hours ago
11 - So PS3 is selling more hardware AND more software than Xbox 360.
No wonder so many titles are using PS3 as their lead platform. You would think the system with the bigger install base would have an advantage, but with the RROD mass failures we'll never know exactly how many of the 360 systems sold are still active.

Microsoft may have sold 20 million, but the number of active systems is definitely less than that. How much though is hard to say.
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ProjectArsenal - 423 days 2 hours ago
12 -
Wow, there are only around 15 million PS3s and 21 million 360s so it amazes how Ubisoft made more money on the PS3's software sales than the 360.
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GIJeff - 423 days 2 hours ago
12.1 - well,
20 million, - the 33% (this number has been reported as much higher and sometimes a little lower, so we'll use it to be safe)

Alive 360s: 15.4 million

That means that both consoles are within a million alive units of each other. The plot thickens.
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Jock - 423 days 2 hours ago
12.2 -
Thats because America doesn't account for the entire gaming industry..

Europe is the biggest market where the PS3 generally sells more multi-plat games than the 360
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ghamdikh1 - 423 days 2 hours ago
13 - mastery solved
i manged to solve the mastery the real reason is that the real console base for box360 is lower then what M$ is telling As.

now i want you gays to ask your self's how many xbox360 you bout after it barns? (in my case i bout 3 xbox360s)

AND THAT'S WAY 3rd party companies SOFTWARE SELL MORE ON THE PS3.
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