As you likely noticed if you've turned on a TV in the past few months, EA Sports Active is being marketed pretty heavily towards the female demographic. So you can imagine the company's surprise when, as they told Joystiq earlier today, customer satisfaction surveys from its research group indicated that the Active audience was split evenly between men and women.
"Although we focused our marketing campaign on women, EA Sports Active was designed to accommodate everyone and our consumer base reflects that," Monique Gomel, marketing director for the game, told Joystiq.
