UK boss claims Wii Sports will be defining game of this generation.
Nintendo has launched a thinly veiled dig at Microsoft and its record breaking launch of blockbuster FPS Halo 3.
Speaking at a press conference this morning in London, David Yarnton, general manager of Nintendo UK, said: "For all the recent talk of record breaking entertainment launches, it might just be that the defining and most influential video game of this generation is a simple game of tennis that the whole family can gather around and play and enjoy together."
Although Yarnton didn't mention Halo 3 or Wii Sports by name, the "record breaking entertainment launch" is obviously a reference to Halo 3 and the "simple game of tennis" is clearly Wii Sports.