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Eidos: We need more 'Lara's

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The Eidos executive thinks that the games industry needs more iconic characters to compete with movies, TV, and comics:

Industry veteran Ian Livingstone thinks that game developers need more character. The Eidos product acquisition director, speaking at the Edinburgh Interactive Festival 2007, told the audience that characters were extremely important not just in games, but also as intellectual properties that can then be used in other products.
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