Crash Bandicoot squares up his latest enemy: leukaemia

Sierra and Vivendi have partnered up with the The Leukemia & Lymphoma Society School & Youth program, providing the mug of Crash Bandicoot as its mascot. The scheme teaches children across America about community service and raises both awareness and money for leukaemia, lymphoma and myeloma.

GamerSquad can't decide whether the agreement is more a venture in shameless self-promotion for Crash or a genuine goodwill gesture. In either case there's no mention on the press release of either Sierra or Vivendi donating any of the profits from the game to what is without a shadow of a doubt a worthy cause.