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Fortune: How Wii Won

Fortune's Jeffrey M. O'Brien explains how Nintendo's new game machine won over the world - and beat the pants off Sony and Microsoft.

"While game consoles typically attract youngish males with an antisocial streak, the Wii is bringing people of all demographics together: in nursing homes, for Wii bowling leagues, on cruise ships, at coed (!) Wii-themed parties and, of course, in lines - as hordes of consumers clamor to buy the impossible-to-find $250 machine. Nintendo is churning out over a million units a month and still can't meet demand."
Alternative Sources:
marison - contributor
Published: 896 days 4 hours ago | Article | Wii | Industry News
 
 
 

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