Publisher Ubisoft has revealed details of its massive marketing campaign for Wii game Academy of Champions – and claimed its unique appeal to younger gamers can help it become a 'serious player' in the soccer genre.
The title is aimed at six to nine year-old kids, with promotional activity planned across radio, TV, online and print – including mags aimed at young females such as Go Girl.
"Academy of Champions Football is a party football game for kids and sits perfectly with the Wii audience," said senior brand manager Phil Brannelly.
