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EA Sports: Athletes Must Smile On Wii Game Boxes

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Tracey John writes:

"In reviewing the box art of new game releases every week, we noticed that every EA Sports "All-Play" cover for the Wii features a smiling athlete.

It's even more noticeable if you compare them to the covers of the same titles released on other platforms.

When we sat down with EA Sports chief Peter Moore last week, we asked him why there are grinning athletes on the box art of their Wii-only sports titles."
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Alternative Sources:
EA Sports All-Play Boxes Do... - thewiire.com | By: ScottBarkman
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Published: 350 days 19 hours ago | News | Wii
 
 
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