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Kotick: Guitar Hero Song Creator Might Be Our 'Newest Subscription Opportunity'

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Gamasutra writes: "Having gained a stable subscription revenue base from World of Warcraft, Activision Blizzard may look to monetize some of its other titles through subscriptions -- like Guitar Hero, CEO Bobby Kotick said today.

Activision Blizzard beat estimates to the tune of $711 million in revenues for its first quarter as a combined company, the company revealed today.

Anticipating investor concerns about an uncertain economy, president and CEO Bobby Kotick reassured them on the company's results call that stable subscription revenue from World Of Warcraft "gives us advantages over many of our competitors -- especially as we enter the holidays.'"
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gamasutra.com
Cyrus365 - contributor
Published: 460 days 9 hours ago | News | PlayStation 3 | Xbox 360 | Wii | PlayStation 2
 
 
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