Business Week: Ubisoft's $10M Shaun White Ad Push Invades South Park

Business week writes: "To launch its alternative sports title Shaun White Snowboarding, Ubisoft is trying an alternative approach to the traditional videogame ad formula. The French game-maker will spend $10 million to run a series of nontraditional media buys leading up to the title's Nov. 16 launch.

Anyone watching South Park's first two episodes will find the game nearly impossible to miss. For the series premiere Oct. 8, Ubisoft bought out all of the ad inventory and will run three separate two-minute spots for its flagship Shaun White Snowboarding, Prince of Persia and Farcry 2 titles. The second episode will feature only ads for Shaun White Snowboarding."