40°

Wii Fit shortage is a "missed opportunity" warns IDC analyst

GameIndustry reports:

Billy Pidgeon, analyst for research firm IDC, has warned Nintendo that its success with the Wii console could backfire if it doesn't work on managing consumer expectation.

Shortages of the fitness-based title Wii Fit have been widely reported, but are being felt most keenly in the US, and Wedbush Morgan analyst Michael Pachter believes that Nintendo is shipping four times as many units to Europe to maximise on the profits yielded by the strong Euro.

"The shortage demonstrates one consequence of the weak dollar. We're seeing companies ignore their largest market simply because they can make a greater profit elsewhere," Pachter told the LA Times.

"They know that Americans will be just as fat a few months from now," he added, estimating that only 500,000 copies have been sold in the US, compared to 2 million in Europe.

But Pidgeon expressed his concern over the patience of US gamers waiting for more stock to become available...
Superfragilistic - contributor
Published: 398 days 18 hours ago | News | Wii | Industry News
 
 
 

Industry News
What Are The Top 15 Selling Games In 2009 So Fa...
Industry News | News
Kotaku report's: We're at the mid-point for 2009. The year is half over, so it's time to look back and see what are the biggest selling games so fa...
10°

Wii
Dead Space Wii might not be a cheap cash in aft...
Wii | Article
Dead Space: Extraction for the Wii has raised some concerns, namely the impression that it's merely a lazy cash in, not a bonafide installment. New...

E3 2009
The Voice: E3 2009
E3 2009 | Podcast
The eight episode of The Voice is now here! Tano and Heller discuss E3 2009, interview Simon Short, lead designer at Krome Studios working on...
About N4G
N4G is a social game news site that covers the game industry 24 hours a day, 7 days a week.
More Info... | Submit News