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Wii Fit shortage is a "missed opportunity" warns IDC analyst

GameIndustry reports:

Billy Pidgeon, analyst for research firm IDC, has warned Nintendo that its success with the Wii console could backfire if it doesn't work on managing consumer expectation.

Shortages of the fitness-based title Wii Fit have been widely reported, but are being felt most keenly in the US, and Wedbush Morgan analyst Michael Pachter believes that Nintendo is shipping four times as many units to Europe to maximise on the profits yielded by the strong Euro.

"The shortage demonstrates one consequence of the weak dollar. We're seeing companies ignore their largest market simply because they can make a greater profit elsewhere," Pachter told the LA Times.

"They know that Americans will be just as fat a few months from now," he added, estimating that only 500,000 copies have been sold in the US, compared to 2 million in Europe.

But Pidgeon expressed his concern over the patience of US gamers waiting for more stock to become available...
Superfragilistic - contributor
Published: 543 days 3 hours ago | News | Wii | Industry News
 
 
 

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