With Wii Fit encouraging gamers around the world to get up and active and selling like nobody's business in the process, Sony and Microsoft bigwigs, understandably, may be getting a bit hot under the collar.
Without the same kind of product, the latter of the two has found another way, somewhat desperately, to build bridges between gaming and fitness - by sponsoring the BGCA's first-ever National Family Fitness Day and placing Konami's Dance Dance Revolution Universe 2 at the centre of it.