Wedbush Morgan analyst Michael Pachter has revealed that Nintendo of America is planning the biggest marketing support in its history for the upcoming launch of Wii Fit.
"It suggests to me that the marketing will be broad-based and mainstream, meaning beyond the normal online and game magazine ads. My guess is we will see advertising on TV during American Idol, Oprah, etc. as opposed to ads on MTV during Punk'd," he told GameDaily BIZ.
