380°

Xbox's Handling Of Hellblade 2 Is Casting A Huge Doubt Over Future Of Ninja Theory

Xbox's handling of the marketing for Senua's Saga: Hellblade 2 is casting a huge doubt over the future of its developer, Ninja Theory.

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twistedvoxel.com
anast22d ago (Edited 22d ago )

They should be worried. They we told they were free to be creative to dev. a walking sim, and now Phil and the Lady are walking that back.

solideagle22d ago

let's look at the other side of the coin. why did HellBlade 2 which is a short game took more than half a decade to develop? If a game is taking millions upon millions to make then expectations will grow and when those expectations fail to meet then decisions are made.

I am not defending MS here, above is just my humble opinion.

S2Killinit22d ago (Edited 22d ago )

In other words MS were never interested in the people that made the ip, MS only wanted their ip…

MS knew everything you said before they bought Ninja Theory.

dumahim22d ago

"why did HellBlade 2 which is a short game took more than half a decade to develop?"

They're a smaller studio that has had a number of other projects they've been working on in that time as well.

1Victor22d ago

This 2 comments from Microsoft worries me
“ Matt Booty, head of Xbox Game Studios, mentioned in an email to employees that the company is now looking to prioritize “high-impact” titles and “identify the opportunities that are best positioned for success.” Similarly, Xbox president Sara Bond talked about identifying industry trends and transitioning towards them during her recent interview with Bloomberg. ”
One is saying it will prioritize high impact games like CoD and service games while she basically saying they’re going to follow trends AKA the leader AKA Sony.
We all know that to succeed in the gaming industry you need to be a trends setter not a follower 🤦🏿.
Microsoft have learned nothing they still think that the 360 era of buy, absorb, destroy is the way to succeed in the video games industry.

outsider162421d ago

I've said before, and I'll say it again. If MS wants Hellblade 2 to be a success, they must release it for PS5 too, both physical and digital. Not saying as a fanboy or anything but success depends on it's sales.
Just remembered this is on GP too right if i recall correctly? I really don't know then. Good luck to them.

Cacabunga21d ago

They will close the studio, mark my words. HB2 is a pure single payer experience, took forever to release and won’t sell tons.. MS isn’t interested in these kind of games.

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Sonic188122d ago (Edited 22d ago )

They should have stayed independent and should have never gotten involved with MICROSOFT

DOMination-22d ago

It wasn't that easy. Ninja Theory were down to less than 20 employees and were forced to making a MOBA of all things (Bleeding Edge) in order to try and make enough money to survive. That game ended up being a total failure, so without MS, there's a high chance they closed anyway.

The same with Obsidian (ironically, they were on their last legs because they missed a metacritic score by 1 with Fallout New Vegas which would have netted them a huge cash bonus from Bethesda - something they were banking on and financially ruined them for nearly 10 years until being acquired).

Maybe someone else would have come in - but we'll never know.

Neonridr21d ago

financial security sometimes trumps "trying to walk the line". Nature of the business.

S2Killinit22d ago (Edited 22d ago )

If MS do close Ninja too, at that rate, we should consider possibility that MS’s end goal is to buy more and more studios and shutter them, keep the ips, then when the game development community is a desert of its former self, use MS’s abundance of capital to recreate gaming space under its own management…

Why shutter them? Maybe because otherwise it would be too obvious that they are creating a monopoly. They are shuttering them while keeping their ips, which allows for purchase of more of the multiplatform industry.

anast22d ago

This could be a part of it. I think it has more to do with shareholders, but MS would love the position you are mentioning.

DOMination-22d ago

I think it really is as simple as Anast says.

According to that Bloomberg graph, Xbox experienced a few years of massive growth a few years ago and since then, it's been going down each year. Of course, most normal people would put that growth down to Covid but investors live in a different world. They don't see that it's making hundred of millions or even billions. All they see if that it's going down and that's enough to spook them.

S2Killinit22d ago

Yup, MS is not buying to manage the studios and make games, they are buying them to dismantle and destroy, keep the ips, then go after more studios to dismantle. Once nothing is left, they will use their deep pockets to make studios. Its like telecommunication companies. They merge together and shut down competing services, so now I only have one service provider in my area, and that company is a local monopoly so they treat you however it damn well pleases.

MrBaskerville21d ago (Edited 21d ago )

Only issue is that if that happened, people would just make new IP's instead. New Ip's can easily thrive, it's just a more risky.

But in time every big game will be either Marvel or Star Wars, so wouldn't matter anyway. Joking ofcourse. Partly.

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PrecursorOrb22d ago

Xbox’s handling of Xbox is casting a huge doubt over the future of Xbox

Einhander197222d ago

Everything they bought is at risk, Game Pass is NEVER going to be able to support all the development for these studios while also maintaining any kind of catalog of new games.

If it wasn't supporting itself before they bought all these studios it's obviously not going to be able to support even more.

Hofstaderman22d ago (Edited 22d ago )

Pretty apparent they next on the cutting block. Hellblade 2 is a week out and the only noise from XBOX marketing is akin to a fart. Not even a loud pants-ripping fart....but a shameful supressed one.

Deeeeznuuuts22d ago

A shameful suppressed one 😂😂😂 28514;😂 fucking quality 😂😂😂

Hofstaderman22d ago

I try to work in Freudian concepts.

22d ago
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MrBaskerville21d ago (Edited 21d ago )

Very possible that they allready planned it, but they obviously can't announce it until the game has been out for a while.

I think they have changed plans a lot. Current MS wouldn't have greenlit Senua 2 and games like Pentiment and avowed. Wonder whether we'll get Outer Worlds 2 or if it will be reworked into a more succesful franchise.

+ Show (3) more repliesLast reply 21d ago
RNTody22d ago

There's no way Ninja Theory stays in business after Hellblade 2.

It's a digital only release, it's been in development for over five years, and it's a Game Pass Day One, which means it's not going to blow any sales charts apart. That's already taking into account that Ninja Theory don't make games that sell multiple millions, they cater to a niche audience.

Ninja Theory has been around for a very long time and they've served their audience well, DmC aside, but I'm betting on them closing or being absorbed soon.

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180°

HellBlade 2 - Patch Notes – 31st May 2024

Ninja Theory writes: "We've added some fixes to improve the game experience"

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store.steampowered.com
purple1013d ago

"Misaligned peach fuzz around Senua's neck and face has been corrected"

ahh, just the patch ive been waiting for, can jump in now, safe in the knowledge, misaligned hairs have been aligned...

what a Day to be alive

Sciurus_vulgaris3d ago

You don’t even notice peach fuzz on most people, unless you look really close.

Scissorman2d ago

It's such a shame the game isn't selling too well.

jwillj2k42d ago (Edited 2d ago )

Boring + walking sim + QTE fighting = full r

Never go full r

CobraKai2d ago

I like it when devs do something different. I’d love to support every game that separates itself from the boring and tired FPSs.

My issue with H2 is that there is no physical release. Id love to play this game, but i need a physical release. If one never comes, then so be it.

babadivad2d ago (Edited 2d ago )

The story tramples over the foundations set in the first game. Senua is insane. She sees things that aren't there. Hears things that aren't there. The enemies she fights were monstrous "demons" but were they really?? Likely not. They were just men. In the old game, the voices in her head are openly antagonistic. It made you further question her sanity and her grip on reality.

In Hell Blade 2 (granted I haven't finished yet) the monsters ARE real. Everyone can see them. Gods and giants aren't just fables. They are there in the flesh threatening humanity. The voices in her head are cheerleaders now. Senua's story has taken on the "Chosen One" quasi-mary sue element.

Hellblade 2 erased the main reason Senua and her story was interesting. They butchered her.

It's been a long time since I played the original but in this game they have fully turned her father into a villain that was just "holding her back". Because of course he's just an evil man trying to hold her down. And now he's the one who led the mob that killed her mother and burned her at the stake.

Like I said before, it's been a while since I played the first game but from what I remembered, he loved his wife. She went insane like Senua and was killed. He started seeing the same signs of insanity in Senua and sequestered them away from the village to protect her from them.

If he's the one who lead the mob to burn his wife at the stake, why the fuck would he hide Senua away from the village? The puzzles are mind numbingly simple in this game too. That's secondary to the way they butchered the world they set up in the first game.

After I beat the first game, I always felt it was a mistake for Senua to have survived. She should have died at the end with her beloved like a classic Greek Tragedy. The first game was a beautiful story, the sequel ruins everything that was special about it.

Rynxie2d ago (Edited 2d ago )

I agree with everything you said, Xbox fan girls need to destroy their consoles and quit gaming.

babadivad2d ago

@Rynixe

Chill with the fanboy crap. The first time I played Hellblade was on Playstation. I obviously have an Xbox as well since I'm playing the sequel. I have had both consoles since launch. I'm giving my honest review of a video game and comparing it to its predecessor. Don't look any deeper than the words I put in my working review. I'm not a fanboy. To be honest, Playstation "fanboys" should be terrified if Microsoft really leaves the industry.

Sony with no competition is a terrible site indeed. People have the shortest memories. I have also been warning you guys about this. Microsoft leaving gaming is going to be the worst thing to happen to Playstation fans.

Ironmike2d ago

U are wrong they were real the demons the journey was real she wasn't crazy like her father said the developers have stated that the ending was her relising through her grief she couldnt bring him back no matter what and it was time to let go

Sciurus_vulgaris1d 20h ago

The giants in the game probably aren’t real, they are a metaphor for natural disasters.

Rynxie1d 10h ago

Baba

The fanboy crap? GTFO you clown. I didn't even bother reading your crap, you're a joke.

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Tzuno2d ago

Wasted visuals, the game is interesting only at the 4th chapter, dumb ending
rushed and unfinished story

Ironmike1d 11h ago

Iam on about first game not 2

420°

‘Hellblade 2’ Launches As The 23rd Most-Played Xbox Game, What Does That Mean?

Senua’s Saga: Hellblade 2 launched last week to solid reviews from both fans and players. But its playercount? That's another story.

helicoptergirl7d ago (Edited 7d ago )

That's awful. This combined with the really low Steam numbers paint a disastrous picture imo. Really bad timing too because Tango was closed down for a similar thing. Great reviewed game, and low sales and/or player count. Hi-Fi Rush reviewed a hell of a lot better and it was widely loved by everyone, Hellblade 2 nowhere near that.

I know the rumor is that the studio has their next game already green-lit, but if I worked at Tango, I would be furious. "Why do they survive while we get binned?" I'd be telling myself.

But the suit woman will have you believe "Oh we have different metrics for the success of one studio compared to another studio. We judge each studio and game on their own set criteria" or something like that, I'm paraphrasing here but you get the idea. But no one who works there knows what the hell that even means. I mean the DLC for Redfall was getting worked on days before they even got the news their studio was getting dumped in the trash. So what are these mysterious metrics to let studios survive and others perish? I bet this is all hogwash, I bet MS don't even really know. They just had to make cuts and certain studios just found their way on the chopping block. Someone had to bite the dust, why not you?

Well I bet all this does nothing for the confidence of other employees in other studios. The truth is you have no idea where your career will be in a year from now working at one of their studios that aren't the mega big ones. MS just have too many studios to manage efficiently. "We'll just throw money at them and buy them and worry about the details later on. I mean we can do it, we're Microsoft."

darthv727d ago

...have you seen what the top 10 consists of? Its things like fortnite, roblox, CoD, apex... etc. This being a new game that has a niche appeal is actually surprising to see at 23. Its also the 33rd top paid game on the PC through the MS store.

tay87017d ago

Those are dreadful numbers any way you slice it dude. They hyped this game to hell for the last 4 plus yrs. It was supposed to be xboxs big game this yr. Ninja Theory is probably sweating right now.

Scissorman7d ago

And it's already slipped out of the Top 100 on Steam. Meanwhile a port of the 4-year old Ghost of Tsushima is sitting comfortably at #8.

RiseNShine7d ago

One of the biggest games of the year, a multi million sequel and heavily advertised game, at 23 most played? There's no way to justify those numbers.

darthv727d ago

^^heavily advertised game...?

I mean, I knew the game was coming but outside of a boot screen ad for it, there has been little to no marketing. And yet it still managed 23rd. Make of that what you will.

Elda6d ago (Edited 6d ago )

Here in the East Coast on NY/NJ on cable tv Hellblade 2 has been advertised pretty well. I see the commercials every day at least 3 times a day for the past 3 weeks. It's even advertised as YT commercials.

Chevalier6d ago (Edited 6d ago )

What an idiotic comment. Let me guess the next comment would be GTA V outsold everything so....

Absolutely terrible numbers all round for this game. Ghost of Tsushima at number 8. Good games going to sell regardless of excuses

CobraKai6d ago

Nice try on spinning it but it debuting at 23 isn’t a good thing. It’s one of MS anticipated exclusives.

Cacabunga6d ago

That GP adds no value to a game..
ninja theory got it all wrong, from being sold to MS to only prioritizing graphics

jwillj2k46d ago (Edited 6d ago )

23 is high just shows how shite Xbox lineup is. Game should have come at 70’s.

+ Show (6) more repliesLast reply 6d ago
RpgSama6d ago

What a disaster, 2 failures in a row for Ninja Theory, first Bleeding edge, now Hellblade 2, any way you slice it these are not the numbers the most awaited game of the year for Xbox should show (before Activision purchase), also player numbers is extremely low and even more surprising considering is day 1 on gamepass.

Crows906d ago

If they worked on heavenly sword instead then they would have something worth playing and waiting for... unfortunately that won't happen.

Terry_B7d ago

It means that it will be the..50th? 75th? most played xbox game in June.

anast6d ago

I think it's well below 75th on Steam.

CrimsonWing697d ago

That people played it 🤷‍♂️

Terry_B6d ago

The graphics are great though *fixed it

ChasterMies6d ago

The lowest common denominator isn’t after great games. Look at xDefiant player numbers.

InUrFoxHole6d ago

Not sure how I feel about that game yet.

Scissorman7d ago

If this game cost more and took longer to develop than Hi-Fi Rush, then I would worry if I were Ninja Theory. Projects may have been greenlit, but the increased scrutiny over at MS may very well put them on the chopping block. The incredible irony here is that it was PlayStation players that pushed the original game passed its 1 million copies sold milestone. With that purchasing power cut out, and the Game Pass effect having trained Xbox players to not purchase games, it seems that the sequel may have been set-up for failure.

italiangamer7d ago

And that's exactly what pisses me off about Hellblade 2 not being on PlayStation, Sony promoted the original game and I bought it basically on D1 back in the day because I liked what I saw and ended up really enjoying it!
I really hope Hellblade 2 is next on the porting list because I would buy it in a heartbeat, asshole microsoft robbed me of this game!

darthv727d ago

Just get an xbox. Then it will be YOU that is robbing Microsoft. Gamepass is a hell of a deal and an addictive one at that.

AndrewM7d ago

No darth, buying an Xbox only helps xbox lol he can play gamepass on com if he wants to take advantage of them destroying themselves.

Scissorman6d ago

If anything I would say that these sales figures and player counts may actually fast-track its PS5 port.

Bathyj6d ago (Edited 6d ago )

Just get an Xbox? You're kidding right? No one paddles out and jumps on a sinking ship.

I wouldn't buy an Xbox for this lacklustre game and I wouldn't sign up to gamepass if I did. People want to trade their long term sustainable games industry for a short term saving, go ahead and see how it turns out.

Actually we're seeing how that turns out. Unsatisfied Devs. Mediocre games and a failing Microsoft games division.

Rhythmattic6d ago (Edited 6d ago )

Hay Darth.. "Just get an xbox"
so.. explain.....what is Xbox ?

GotGame8186d ago

You can play it on PC. Heck you can play it, on just about anything, if you have decent Internet. It is an amazing looking game.

anast6d ago

@Darth

I would have. But ES6 is coming to PlayStation after all, so there's really no need.

MrDead6d ago

darthv72 activity promoting studio shutdowns with that comment.

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90°

Hellblade 2's Excellent Presentation Goes Far Beyond Its Graphics

Hellblade 2 has great presentation, and that includes more than graphics.

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gamerant.com
anast7d ago

74 user score on meta. I wouldn't say it includes much more.

PrinceOfAnger7d ago (Edited 7d ago )

81 meta-critic
Steam user score 85% from
(2,677)..

Death stranding
7.4 user score

Last of us part 2
5.8 user score on meta..

Days gone 71 meta-score.

MrNinosan7d ago

All you proved with those numbers is that Xbox fanboys do everything they can to make Sony games look bad and Xbox games look good, while Sony fans mostly are busy playing games instead of review bombing Xbox games.

romulus237d ago (Edited 7d ago )

Death Stranding
82 meta-critic

The Last of Us 2
93 meta-critic

Figured I'd give some context since you conveniently left those scores out.

MrNinosan7d ago (Edited 7d ago )

Btw, why not use Meta for every game or doesn't it fit your agenda?

Current Gen scores:
Hellblade 2 - 7.4 User Score (81MC)
Death Stranding 2 - 7.6 User Score (85MC)
Last of Us Part 2 - 8.1 User Score (90MC)
Days Gone - 8.5 User Score (71MC)

Death Stranding on Stean has 91%
Days Gone on Steam has 92%

anast6d ago

Low player count, 23rd played, the game isn't doing well.

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Crows907d ago

Let it die already. Nobody cares...they should have expanded the games systems

Inverno7d ago

Yeah and many games before it have done what it did and more. Why are we impressed by features that have been standard in many games before? Sites are gonna keep up these fluff pieces for a while longer while everyone has already moved onto some indie game that costs less, took less time to make and does more with gameplay. So many games have been killed off by negative reviews and negative opinion pieces for being more of less like Hellblade 2, but nah this one's special.

EternalTitan7d ago

It dosent even go beyond beyond its mediocre combat.
Graphics will get outdated in a mere two years.
And there is no combat system to hold it up.

PrinceOfAnger7d ago

I hope NT show their next game Project Mara in the coming showcase

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