Generative AI Will Allow Bigger, More Immersive Worlds, Says EA, and Developers Were 'Hungry' for It

Electronic Arts CEO Andrew Wilson said generative AI will allow bigger, more immersive worlds, and the developers were very eager for it.

[Christopher]

If you want a tool to reduce the time it takes to make a product, AI is a tool to do that. If you want a tool to just make content for you, AI is a poor crutch for good writing and storytelling.

[Vits]

I don't disagree. However, good writing and storytelling in games are still pretty rare. Honestly, AI as it is right now could probably produce output similar to, if not better than, your average experience. Especially because the main issue I see being thrown around for its use is the generation of ludonarrative problems. But, we have literal GotY winners that are incarnations of ludonarrative problems and written by humans. So if specialists don't care, would the average player even notice?

That said, from the perspective of improving the craft, AI will undoubtedly do more harm than good if used for that.

[Christopher]

Oh, don't get me wrong, I'm not saying what we're getting out there right now is overall great from everyone. There are obviously a lot of bad writers out there. The problem is AI learning from bad writers. No thanks!

[thorstein]

Time for AI to replace CEOS. That way, when it fails, as it inevitably will, there's no one to tell. The employees can continue to make games, get raises (no CEO bonuses), and there will no longer be bone headed decisions by id10Ts.

[Christopher]

Think how much easier it will be to fire an AI CEO than a real one! We've sacked Ocrulos AI CEO and will be replacing him with Kensho Technologies v3 CEO.

[isarai]

Honestly, that's the funny thing I find about AI. Is that it's the management and higher up positions that are the most perfectly replaceable positions with AI vs people at ground level.

[CobraKai]

I agree 100%. Think of all that money that can be freed for the masses

[XiNatsuDragnel]

Just ea man y'all embarrassing yourselves

[anast]

Games are about to get worse. AI will do most of the lifting, devs will polish the turd and prices will raise because of "the economy".

[SimpleSlave]

'Generative AI Will Allow Bigger, More Immersive Life>>>>>> >> Work Balance and Paychecks for our Employees, Says EA, and Developers Were 'Hungry' for It'

Sounds good to me.

[Chocoburger]

Don't believe his lies. Everything he says the opposite is true.

EA games are about to get even worse, which is hard to imagine.

[smolinsk]

I absolutely think this will only help EA to be able to concentrate on the stories and the depths of the worlds without having to spend so much time on building the worlds. Because no matter what EA will always be a developer the produces games fast.

[smolinsk]

I'm all in for this IA to build insane big game worlds with a lot more depth. Looking forward to see the results.

[Crows90]

Nope. Bigger and immersive don't mean squat when the game is shit

[PRIMORDUS]

If it doesn't replace people working on the games and just to help out that's great. When AI steps in to replace people this is not right, and the only force than can stop this in the future in Governments around the world. There needs to be laws in place for that to protect workers.