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Gazza22

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Where to now for Sony's PS3?

23rd / March / 2007

This date may mean absolute zilch for most but for those with a decent enough memory. This was the day Sony's "Next gen doesn't start till we say so" PS3 was launched in the land of the long white cloud.

With only 2 games really worth a mention on release, the PS3 fast became the laughing stock of the gaming industry. Media and fanboys alike all jumped on the awfully over crowed bandwagon of bashing Sony and its new offspring at every chance. A pixel out of place in a side by side comparison spelt DOOM! for the PS3. A developer comes out and says "its difficult architecture makes it hard to work with" and now the wheels are falling of the multi billion yen powerhouse.

While some criticisms were unjustified and petty, some were very clear that no matter what stance you held, you had to agree with. On launch Sony's new black beast would hurt your wallet to the tune of $1,200. (NZD) While you received all the perks that goes with purchasing a PS3. Multimedia features, Blue Ray player and the like. But no matter which way you looked at it, the PS3 was primarily a games console, and at that price most would shy away and turn too cheaper alternative's ala Microsoft's X-Box 360 and Nintendo's Wii.

And shy away they did. With sales figures struggling to get that worm moving up the chart and the competition laughing, Sony were left in a position where options were few and humble pie was on the menu. Heads had to roll, compromise had to be made and risk's had to be taken.

Cue the stereotypical Eye of the Tiger music in the background.

"The Father of PlayStation" Ken Kutaragi was seemingly made to look like the scapegoat and gone were the "no matter what our price is people will buy our products" statements and income the less headline grabbing words of assurance.

It was about this time that some of Sony's first party developers got to work. We saw
Lair which pretty much went down the slide of sh*t via motion control albeit. But then came Ratchet & Clank which never seems to disappoint and the bull's ass tight Warhawk. But Absolutely, Astonishingly, Amazing games these were not.

Then came the day so many had hoped for, yes the PS3 had finally cut its price. Despite this move possibly crippling Sony's game division, it simply had to be done. And in retrospect it might have well of been the all or nothing card Sony had up their sleeve. This generated a huge sales boost which had them at level pegging with the 360 on a yearly basis. As for the Wii, well I think we all know what happened there.

But still we hadn't seen those AAA games that had been spoken off since E3 05.  Introducing
Uncharted Drakes Fortune. This was the work of the masterminds at Naughty Dog and it had jaws hitting the ground all around the world. But all good things come in pairs right. BAM! I present to you Metal Gear Solid 4. The master piece that was put together by legendary game developer Hideo Kojima. But why have two when three's a crowd. Say hello to Little Big Planet the the creation of Game 2.0 and finally we saw the Playstation doing what it does best, producing the best games in the business.

Enter 2009. The year of the Snake. And we are still seeing the PS3 produce bench mark setting titles with the likes of
Killzone 2 and Infamous. And we even saw the Wii getting knocked of its perch for a while there in Japan. And as for the PSP, well the line up for that piece of black plastic would make most dribble like Kobe Bryant. And how bout the PS2? Well like a well oiled machine that just keeps on keeping on really. But now with the price drop buzz over and out for the PS3, and not to mention the competition pulling all the right strings. We see the PS3 is in the sticky situation of whether its going to sink or swim.


So that's the past, now how bout the future. Grabs magic 8 ball.

With the sales numbers back to normal for the black beauty and the 360 at a very inviting price not to mention having a line up that you would swear was a Playstation's with all the former exclusives. The ball now appears to be firmly in Sony's court. And this is were the magic 8 ball comes into play.

As a gamer myself I'm in it for the games. And that is where the PlayStation exceeds in. With the likes of Uncharted 2, God of War 3, Heavy Rain, and Gran Turismo 5 baking in the oven, there's plenty there to fulfil the apatite of everyone in the coming months. But that's not the problem. The problem is $800 that's the problem. It's just to much for Joe Blog's. Its just two much for Tommy One Shoes mother. And in cases its still to expensive for HaXor69, the local gaming geek.

Just to further  make the point of a much needed price drop. Activision has threatened to stop developing games on the PS3. I mourn the day I see my PS3 without the likes of Call of Duty and Guitar Hero. Surly a price cut is coming, it has to right? I mean they just cant sit there with the ball in there court and not even look at it. It doesn't matter what your selling, but every price drop is going to not only generate big numbers but some great publicity which seems alienated when it comes to Sony.

Its no secret the Wii has dominated this gen. And that's all thanks to the mass market of the "casual gamer". It doesn't take a genius to figure out that Sony and Microsoft also want to eat of the same plate. Cue E3 09. Project Natal was displayed along with Sony's new sex device.......I mean Motion wand. The former being controlled with the whole body and the latter with body and buttons. As a more mature gamer per say I cant really see these things in my lounge but if this is what it takes for Sony to entice this new market then so be it.

Another new device that was brought up at E3 was the super sexy looking PSP GO. And like many, I scratched my head and asked Why? instead of me ranting, I'll hand you over to Oliver. I can think of so many things to spend those millions of yen that went into developing and resourcing this. I mean the PSP finally has a killer line-up so why the need for a new and more expensive model? Why not use that sh*t load of yen on producing more first party titles or even saving it to make the inevitable price drop a little less hurtful for the bottom line?

So lets summarise. Everyone's favourite part of  nonsense blah blah blah blog such as this. The PS3 had a rough start to life but then in a Rocky like turn around it came the full 180 and things were looking bright. But the competition weren't having a bar of it and upped there game and so now we are here.

If we are ever to see the PS3 replicate its younger brother we need to see a few things.

1. A price cut.
2. Further develop 1st party titles.
3. Improve marketing.
4. Take all this motion crap to the "next level".
5. Improve relations with 3rd parties.
6. Keep improving the PSN  and OS with firmware updates.

But hey I'm Just like you, sharing my opinion on the internetz. So some of the blabba may have Sony execs laughing till they have stomach cramp at my naivety, or the share stupidity of the words I just typed. But hey. Who cares. Because at the end of the day I have a PS3 and have enjoyed many hours of entertainment. I just want this to be the case for so many more.

Happy Gaming.

theonlylolking5437d ago

nearly 100% very well writen post.

keysy4205437d ago

dude i agree i want a price drop so other people can play and better games keep on rolling good post

sunil5437d ago

well written balanced article.

I would like to point out a few things though

PS Slim is coming (rumors at this time) along with a much anticipated price cut ($100)

Sony has excellent diversity of games ranging from titles for the casual to the hardcore. 360 is as most ppl put it "an fps magnet" and the Wii is still a kids console (Mario is a kids game). This diversity + the fact that is a bundle of features is why its still alive

rockerboy5436d ago

i think the main problem is marketing, sonys games have no real push behind them, i mean where were all the huge killzone 2 adverts in shop windows, nd where were all the mgs4 adverts, the games just seem to appear on the shelves with no umph behind em

morgan1jones5436d ago

I think sony needs to release firmware 3.00 very soon, this fw needs a new xmb; trophy level displayed by name; universal game invites and chat; avatars as same as home characters and somthing that no other console has. maybe playstion cloud is the answer to this. some people say that ps cloud will be like and intergrated facebook that shows what game your playing, trophies, pics, blogs, comments ect. if fw 3.00 has these features then there will be no need for a price cut because i know alot of people that would pay £300 to upgrade from a xbox or wii to another superior system

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