bunfighterii

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PS Vita & Proprietary Memory: Why Sony did it

Since it was announced, I've been waiting with baited breath for the Playstation Vita. So I've been interested to see the reactions of gamers around the web to information as it comes out, particularly related to the issue of the Vita's proprietary memory format.

For those of you who don't know, the Vita has no onboard flash storage. Instead, Sony has opted to go with a Vita specific proprietary memory card that attracts a pretty hefty price tag. The capacity ranges from 4-32GB, and while Australian prices are yet to be announced (my home territory), they start at $25US for the 4gb and some $100US for the 32gb. Given that the console requires memory for most launch games, and given its large potential online suite, you pretty much need a memory card to use it. Effectively, this will add between $25-$100 to the cost of your Vita, and suddenly the price tag isn't all that attractive.

That said, I think I understand Sony's motives here (though I can't say I agree with them). You see, I believe Sony is banking on the Vita being hacked. They learned from experience with the PSP, and PS3, that in this day and age, hacking will be a reality, and that means pirated software and multiple millions lost in software sales.

The PSP was nearly killed alone because of piracy. Sure the hardware sold well, but as an avid PSP gamer I can tell you there was really a dearth of quality titles, and it all had to do with piracy. after nearly 6 years on the market, PSP has less than 15 standout titles. Developers simply didn't want to put in the money and man hours making games where their profits would be largely eaten away by piracy.

What has this got to do with the Vita's expensive memory 'solution'? Well a lot really (I think anyway). You see, the proprietary format is essentially an insurance policy for piracy. For every Vita sold, Sony can guarantee they'll sell one form of memory card or the other along with it, whereas, because of piracy, they can't guarantee they'll sell software with every Vita too.

The Vita is being sold at a loss, and Sony will be very dependent on software sales to turn a profit. If they can't sell software, they know they'll be selling memory. So when the Vita gets hacked, and I say when, Sony knows that hackers will still need to fork out money to Sony to play all those illegally downloaded games. If they can get some money out of the hackers, it's better than none.

But whats the result of all this? Honest gamers like myself, and many of you are paying for it, and paying a lot. Not to brag, but I can afford a Vita, and all the memory they can throw at me, and games too. It's not an issue for me, and won't stop me dropping the cash at launch. But it will stop many people, as they either can't, or are unwilling to pay the premium.

So there's a payoff, and you can be sure Sony know a lot of people will be upset about this. But they're also not targeting kids who are saving their pocket money weeks on end who will whine most. This is going to be a hardcore gamers handheld, who generally are older, have jobs and disposable income. Sure we won't be happy about it, but I bet many of us will pay for it. Problem is, probably not as many of us as Sony would like...

plmkoh4548d ago (Edited 4548d ago )

The opinion that Sony decided to use a proprietary format to claw back revenue from the potential threat of piracy has some validity but isn't anything new. In fact often I am left scratching head as to why this a hot topic only now months before the launch the Vita in Western markets.

Why is this a concern when the Sony PSP also uses a proprietary format, "Memory Stick Duo" which realistically still today attracts a price premium per megabyte, the idea that Sony might throw in a proprietary format should have sunk in already.

You might argue that MS Duo has third party brands sold at a discount, unlike the Vita memory cards now, but is this a fair point considering the system isn't even out yet, do you really think there will be no third party cards. You might also argue that the MS Duo accepts cheap Micro SDs via an adapter where as this will be impossible for the Vita, yes, but such adapters really only became widespread a few years back, and certainly "Transflash" as Micro SDs were called back then incurred very high price premiums.

Give the Vita sometime, those who don't care about the price would have purchased one already, and those who consider price to be a concern will get their chance eventually.

SynGamer4548d ago

Sony is stating they want users to have a unified experience with game load times. Which is a fair point.

Analysts are saying it's because Sony needs *something* to make a profit on since they are losing money on the PSVita itself. Again, a fair point.

Then you have people saying it's for security reasons...obviously we'll need to wait and see on this one, but this one I'm finding a bit less likely, simply because the technology in the cards themselves is nearly identical to other memory cards.

My primary concern is Sony needs to realize we can buy a 32GB class 4 card for the same price as they are charging for their 8GB card. We can only hope that they allow third parties to sell the cards as well (licensed of course)...

WildArmed4548d ago

I don't know if Sony would be for 'losing money' on Vita. I can understand they are probably cutting their profits by lowering the price.

But honestly, it'd be sad if they are losing money per sale. I hope Sony learnt from their PS3 launch.

I agree thou that they are trying to leverage their profits on the hardware vs accessories.

SynGamer4548d ago

Aside from Nintendo (who usually uses old tech.) Sony and Microsoft have been losing money on hardware for years now. It's only after 3 or so years that they start making a profit on hardware.

darthv724548d ago

a repackaged M2 design. It probably wont take long for 3rd party cards to be available as well as adapters that take microsd.

Sony will likely make an adapter that takes the vita card to MSPDuo if they havent already. If it officially gets released to the public is another story.

StraightPath4547d ago

Vita will definately get hacked , hacked consoles can do amazing things though. Such as PSP did alot hacked then it ever did official.

guitar_nerd_234548d ago

But wouldn't hackers just make a sony card with a micro sd slot ala Vita r4 card?

SynGamer4548d ago

If someone can create a card that fits in the PSVita and uses microSD, I'll be quite happy. Regarding hackers doing that, I think they will be looking at the OS and how to exploit it, rather than making memory cards.

PixL4548d ago

I don't understand why you Americans complain so much about expensive things and at the same time buy tons of Apple stuff which is unreasonably expensive and needs to be replaced over and over again. If I buy Vita, I'll buy one memory card and it will last for years.

unkn0wn4548d ago

"I don't understand why you Americans.."

This is where I'd say something like, "stfu you ignorant piece of s***"

But I won't, because I know there's no use. All of you prejudiced anti-American fools love to make stupid generalizations.
I don't buy anything Apple, I don't have an Ipod, or Itouch, or Iphone, or a Mac or ANY of their products for that matter.

Getting into arguments with you people, and I'll just herd you into the ignorant masses for the sake of this, is pointless because you never learn.

I'm lost in an ocean of ignorant people.

TKCMuzzer4548d ago

As much as what you are saying is correct, unfortunately it works both ways. Go online and play against anyone from another country and the stereo typing comes flooding in, America included.
You can't really group these people as they are world wide and not segregated to a certain territory.

You may be lost in an ocean of ignorant people but those ignorant people unfortunately are spread far and wide.

gamingdroid4548d ago

So the bottom line is, IT'S PEOPLE IN GENERAL THAT'S THE ISSUE!

PixL4547d ago

Did I write anything untrue? I was refering to statistics, market sales, facts. You could replace "Apple stuff" with "Microsoft stuff", that is repackaged X360 and toy camera. Now, you voice your indignation even though I never had YOU in mind, personally. Or anybody else in particular.

Facts are: Apple sells tons of their products in US, even though there's no justufication for their prices. Same for Kinect. I keep reading "I bought it, played twice, boxed and it's collecting dust". Why did you buy it in the first place? Don't you have a brain to decide that advertising does not mean you HAVE to buy something? It doesn't work like that everywhere. But how would you know... Have you ever been abroad? Not for vacation but for real. Just general thoughts, nothing towards Mr unknOwn.

Funny thing is, Americans I play online with are not rude people. Maybe I was lucky?

dredgewalker4547d ago

@Pixl

It's just wrong to generalize. In every nation it's always the majority of the population that is sometimes the problem. And it's not just Americans who buy overpriced Apple products,even in my country I find people wanting to buy Apple products without really doing much research or even thinking if it's worth the price.

+ Show (2) more repliesLast reply 4547d ago
Thecraft19894548d ago

By the time it is out here, there will either be an adapter like there is for current psp to convert to a cheaper format E.g SD. Or generic cards made in china. I mean your point shows it money racket so there is no doubt it will happen very fast.

WildArmed4548d ago

Right, my PSP-3000 is using an adapter.
it was like 50c and the 16gb card was like 20$ <3

Thecraft19894548d ago

same using duel slot one 2x16gb SD.

Megaton4548d ago

Corporations like to price gouge on their needless proprietary warez. Sony's no exception.

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