No,of course they're not trying to cheese off gamers. They're trying to grab more of their money and funnel it toward their own ends, and no matter the creative medium, it spells disaster. If you want creativity, you have to be willing to keep your money from the corporations and give it to those who aren't around to make huge profits; if you don't mind the lack of innovation in Madden, then you're right where you want to be.
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