when the ps2 launched, the average household did not have a DVD player. Yes, the ps2 was brought mainly for gaming but every gamer who didn't have a DVD player brought their favourite movie to see what it looks like on their new console. That was the hook. I remember being wowed by the matrix DVD compared to my already ratty VHS copy. 3 weeks after showing this off to my father, guess what? He went out & brought his own stand-alone DVD player for the lounge.
Of course, DVD looked mightily impressive compared to VHS not just in picture quality but that golden meal ticket: 'the DVD bonus material'. This generation will be harder to crack but anyone who buys a PS3 will be curious as to how Blu-Ray will look on their brand new $600 console. Come November, there will be a rise in Blu-ray disc sales in comparison to HD-DVD discs. That's a guarantee. It's in the coming months afterwards if sales will dip as dramatically as the UMD format, steady off at a respectable number or start climbing the market as fast & crazy as DVD did 5-6 years ago.
There'll be a rise in HD-DVD sales when the 360 launches it's player but as it's an optional add-on, It won't be as readily adopted by it's consumer base compared to Sony's camp, for obvious reasons.
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