I wouldn't always say that. Some developers sadly do it in a matter of months after the initial release of the game just to say they released DLC for the title; and that may just be the last of DLC for Gears 2. They may have been working on it after the game went Gold, but before the game was released.
Fable 2 had a patch for the 360 that added the Co-op feature that was not on the disc, so its definately possible.
I wouldn't jump to any conclusions though, its fairly ludicrous of me to say that, but in some cases, it may be true. Hopefully not in Epic's case. I'm sure this will be the beginning of many DLCs for Gears 2.
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