Haha, I know what you're saying kewlkat007. Microsoft saw the whole Xbox project as a long term investment just as they do with many new markets that they enter. Unfortunately for them, because the PlayStation brand was doing so well and was so positively enriched in the perception of the media and public, it seemed Microsoft faced an impossible uphill struggle.
The fact that they basically came joint last/second with Nintendo in the last generation further validated people's perceptions of Sony's video game competitors. That's still there today, despite the problems Sony has so far faced with the PS3, there are many people who still believe that Sony will win this console race as well.
However, as time goes on and it becomes clear that there probably won't be any overall winner this generation (which is great for us consumers of course!) then the analysts, public and media may change their established views on Sony and Microsoft and more importantly the fine line between losses and investments.
They've already been proved wrong with the Wii which more or less everybody was critical of before it was released and it looks they may have to backtrack on the other two consoles as well. In the meantime it seems that one person's loss is another person's investment!
P.S. Are you the same kewlkat who used to have the Thundercats avatar? Cos that was cool mate, I mean kewl mate!
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