No price has been given for the DLC, so therefore it's safe to assume at this point that some might even be free of charge.
None of the additional content has been properly revealed yet - so who knows what to expect - as the article says DLC could include additional multiplayer maps and modes...stuff that can be used on day one and is irrespective of how much of the single player you've played.
The point of the article was not to place all emphasis on DLC as a purchasing factor, but as it pointed out the pricing and other deals are going to also play a role.
Microsoft hasn't started its campaign yet but surely this will be sooner rather than later?
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