What you fail to realize is that Wii has been supply constrained since launch & continues to be so. This has left traditional gamers competing with the new casual audience for shipments of Wiis that aren't enough to satisfy demand of either.
If Wii accounted for 10 percent of Ubisoft's sales in 2007, what happens this year when the number of traditional gamers who've managed to get their hands on a Wii has doubled? Next year when it's quadrupled?
Wii is the PS2 of this generation which is what consumers continue to reinforce at retail.
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