HD DVD bought just as many studios. Paramount and Dreamworks anyone? They threw the first gauntlet down. Bluray responded. They bomb they dropped at CES that caused HD DVD to cancel their keynote was a real bomb. And if you look at one of the major issues studios had with HD-DVD it was size.
Movie studios were looking at the fact that mid length movies of 135 minutes and HD DVD compression, around 5 GB for a quality soundtrack, space for additional soundtracks for other languages or other sound compressions, and suddenly 30GB of HD DVD is already at a disadvantage.
Sony was willing to come in at a higher price point on the PS3. In the end their trojan horse worked. They were willing to take a risk rather than just fight to be the first to market. They were smarter. They won. At launch they sold more PS3s than standalone HD DVD players and Bluray players combined.
MS stated time and again they would win this generation because they would be first to market. Sony said they would win because they would bring a superior gaming and media experience. From a gamer standpoint it is fairly easy to choose which one of those companies a gamer back.
It's like asking a woman if they prefer the fast draw or a guy that can go the long distance. Quick versus quality.
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