IMO "Winner" means to make more people wanting to buy your system instead of the competitor's, that's what E3 is about right?
The FF announcement alone gave reason to lot of people not needing to buy a PS3 and others a reason to reconsider getting a 360 instead.
Even the Netflix deal, Microsoft is good at making deals look cheaper and sweeter, regardless if it actually ends up being cheap or not, the general public don't think that much and does get the impression that it is just a better deal to get a 360 instead.
So it's clear who the winner at the show is IMO, if people want Sony to do well, better tell Sony to step up and announce something big, or else I just see the momentum shifting back to 360. (Team Ico? Something more for Sony at the Square Enix Party? Something we haven't heard before)
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