It's all guesses now on how good their technology is. Although IMO there is probably no way something like this will ever be as good as true Hi-def, but it definitely gives people that can't afford blu-rays a cheaper choice.
Also this is good news nevertheless because this means all the DVD's we owned won't be garbage in the future, as of now all the upscaling still looks pretty crappy on Hi-def TV.
I am also happy about this as a Blu-ray only buyer, the prices of Blu-ray has gone back up after HD-DVD died. There used to be buy one get one free's at Amazon and such... now the deals are no where close. Seeing that this will never even come close to replacing blu-ray, competition is healthy for the market, and good for the consumers because that means we can get blu-rays for cheap again (hopefully).
Toshiba and Sony are both companies that I like, for the fact that they are always trying to break new grounds and advance technology. It was too bad that they had to compete in the format wars, but that is all over now. If either Sony or Toshiba ceases to exist, it would truly be a great loss to everybody even if people don't realize it.
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