Losing? They're getting their ass kicked.
I don't see how anyone could see getting your ass kicked as a good thing. Sony's downfall is almost supernatural. They went from a two gen blow out with no competition to last place.
The PSP, although an amibitious device with occassionaly robust hardware sales is a disaster in the software department. And that's where all the real money is made. The PS3 is simply the Titanic of this generation. Its the new Sega Saturn.
Sony lost their best designer, Ken Kutaragi, and they lost all their decent exclusives, with the exception of MGS4.
If I didn't know any better I'd think Sony did something to anger God. Because their massive self destruction seems like a judgement from the Heavens.
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